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In a conversation on the Coach Yu Show with Michael Pacheco, identified with the LinkedIn profile “Strategy Cowboy,” we discussed the significance of owning search results and leveraging a Google knowledge panel to establish a strong online presence.
Michael’s ability to dominate search results is pretty amazing. Michael emphasized the importance of such visibility for coaches and entrepreneurs. The conversation also delves into personal details, including the inspiration behind the name “Boxer Media.”
The conversation touches on topics ranging from online visibility to personal branding.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.