EXPRESS: Personal Branding
Monetize Your Expertise
Become well-known in your industry and beyond!
Congratulations on your decision to supercharge your personal brand! Our goal is to grow your online presence and turn you into a thought leader. When you are passionate about what you do, it reflects on your brand, making people want to work with you.
Why is your personal brand important?
Imagine you and each of your friends, colleagues, and customers holding buckets of water, each of different sizes.
Every interaction you make with various people generates deposits into your bucket. In the “word-of-mouth” model, social proof doesn't deplete authority (water) from the giver. However, it multiplies authority for everyone.
The adage, “you're the average of the 5 people you spend the most time with,” plays a big role here. If you're seen as part of a given crowd, people naturally assume you're “birds of a feather.” You build off of their authority just as they build off of yours and everyone benefits.
Your blog is the hub, and the various other sites and social properties are your spokes. This is your “plumbing.”
We're going to use mentions from influential people as stepping stones to get more. Even a retweet from someone of medium influence counts since we can amplify that later (yes, we can spend a Dollar a Day to promote someone else's tweet).
So, if you're quoted in the local paper, let's use that to get into a medium-sized publication. If you speak at one conference, we'll use our checklist steps to speak at more conferences, get more interviews, and so forth.
You're not likely to go from having a personal blog directly to being a keynote speaker, but it's quite easy to move sequentially from one step to the next one.
Consider the “plumbing” analogy, where water = influence = traffic = money.
The field we're in is about driving more volume via more complex sequences, where word-of-mouth marketing = public relations = social media marketing =
content marketing = SEO.
Thus, we refer to our technique as getting more out of what's working in other channels, which we refer to as amplification = increasing yield = conversion optimization = remarketing.
These four points summarize our HOW. This is deeper than cross-channel marketing (crossing from one channel to another), multi-channel marketing (parallel, but separate), or omnichannel marketing (integrated GCT- Goals, Content, Targeting).
Dennis on Personal Branding
Your Why Is Important in Personal Branding
- Complete the Strategy Assessment
- Have a Public Figure Page
- Provide 9 videos following our WHY, HOW, & WHAT format
- Willingness to spend $500/month on ads to test (optional)
- Identify your personal branding goals
It's all done for you, no consulting involved!
What happens next?
Dennis Yu: The Personal Branding Guru
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.