Ethan Murphy manages campaigns for over a dozen Christmas light installers within the Augusta Lights franchise network, and in a single season, he helped generate more than $500,000 in booked installs. That kind of success comes from following a proven framework: Metrics, Analysis, and Action (MAA). Here’s how Ethan uses the BlitzMetrics MAA process to consistently produce results for local …
Here’s an unfiltered open letter to hormone specialist Layne Kilpatrick. In the video above, I explain why I felt compelled to speak publicly. When you Google his name, you’ll find records of multiple felonies he admitted to, which cost him his license. We all make mistakes, and people can change, but recently Layne hired a BYU-Idaho intern, mishandled the program, …
If you’ve ever had lunch with Dr. Clint Muench, you’ll quickly notice he can’t go anywhere in Minneapolis without running into happy patients. That’s what happens when you’ve helped thousands of people get back on their feet — literally. During our recent visit with Dr. Muench, a leading orthopedic surgeon in the Twin Cities, two of his former patients stopped …
Doing Marketing Like a Human I first met Ethan Van De Hey a few years ago when guest lecturing at the University of Wisconsin–Eau Claire. Even back then, his energy stood out. While most students were focused on class projects, Ethan was already helping real businesses grow through social media and lead generation. Fast forward to today, and he’s the …
If you can’t trace your revenue back to the lead source, you’re flying blind. The best marketers and the most successful businesses know exactly which campaigns drive results. They understand that marketing is about knowing which leads turn into paying customers, and how to repeat that success. 1. Know Where Every Lead Comes From Before you scale your marketing, you …
Quick Summary: Answer the Phone and Win More Business Most home-service companies are losing leads and revenue simply by not answering their phones even when they’re spending money to make them ring. The Test: What We Found in Bloomington We ran a phone audit on many lawn care and home service companies in Bloomington, Indiana as a way to explore what …
When I see teams debating over the right call tracking number or sharing tips in Basecamp threads that never see the light of day, I’m reminded of a simple truth: if it isn’t published, it doesn’t exist. Documentation is about making decisions visible so the next person doesn’t waste time relearning what we already solved. The Ad Astra Softwash Lesson Recently …
Celebrating a 35-Year Friendship with Dr. Alex Sheftel When was the last time you reconnected with someone you’ve known since high school? In a recent episode of the Coach Yu Show, I sat down with my longtime friend Dr. Alex Sheftel. We’ve been friends for more than three decades, and our conversation reminded me why long‑term relationships are powerful. Alex …
I’ve had the privilege of watching Danny Leibrandt rise to the top of the pest‑control world. As the founder of Pest Control SEO he’s been relentless in helping exterminators dominate local search, and his new book, The Complete Guide to Pest Control SEO, captures everything he’s learned. The video above is Danny introducing his book – it’s the highlight of …
If you still think SEO is some magical potion you can sprinkle on your website, it’s time to wake up. In this video, Dennis Yu – the search‑engine engineer who built analytics at a search engine over 20 years ago – calls out the nonsense. He explains why search engines care about real‑world signals like who you are, what you’ve …
(Watch the full strategy session with Dennis Yu and Marko Sipila below.) Artificial intelligence has become the latest buzzword in home services. Everyone’s talking about “AI for contractors,” but most of that talk is just noise — flashy software demos with little real-world impact. So, in a recent 20-minute deep dive, Marko Sipila (founder of HVACQuote.ai) and I broke down …
All of this work that could have been done by a human VA can now be done by an AI assistant. That assistant can be managed by an AI apprentice — learn more about the AI Apprentice program.
