We turned a free athlete audit into a shareable score badge, a sport-by-sport leaderboard, and SMS follow-up — opt-in and privacy-safe — in one session.
Building in Public: Our AI-Citation Tracker Reported Zeros for Clients ChatGPT Was Actually Citing
Our weekly GEO audit said ChatGPT cited three clients zero times. ChatGPT was citing their own domains as the sole source. Here is the evidence that moved us off an index and onto live model probes, what it found that a citation count cannot, and the correction we owe.
How We Published the Athlete Spotlight Audit Page
A Claude agent shipped a live serverless brand-audit widget as a WordPress page on The Athlete Spotlight, wired it into the homepage, and verified it live.
How We Built the Athlete Spotlight Marketing Funnel
One Claude session turned a Basecamp post into five live marketing pages, entity schema, and a finished $30/month funnel for Athlete Spotlight.
An Instant Athlete Brand Audit Scores You in 30 Seconds
We built a live tool that Googles a young athlete, grades six things sponsors look for, and renders their future website — in 30 seconds. Here’s how.
How to Point Your IONOS Domain to Your New Website
If your domain is registered at IONOS (formerly 1&1), this is the two-minute DNS change that points it at your new personal-brand site — without touching your email.
How an AI Agent Caught a Bad Sitemap Path on 11 Sites
A task said to submit one sitemap path across 13 sites. On 11 of them that path returns a 404. A Claude agent checked before submitting, caught it, and sent the right one instead. A task assignment is not a source of truth. During a Search Console run across 13 sites the team publishes to but could not measure, a …
Claude Is Now Editing Our Videos in Descript
I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …
Search Console and Google Analytics Access Levels: Who Should Get What
Search Console Full is not Owner, and GA4 Viewer quietly cannot share explorations. Here is exactly which access level an agency, a client, and a team member should each hold, and why.
The Pack Was Perfect. Every Sentence About It Was Wrong.
Our skill packs rebuild themselves every morning and every verifier was green. Then we counted the agents on the page members actually read: nineteen. There were twenty-two. How one number goes stale in five places while every check passes — and the guard that stops it.
BlitzAdmin Fleet Manager — Publishing Without wp-admin
The plumbing under Stage 3: list, publish, audit and configure schema across hundreds of personal brand sites. The two-credential model, the Elementor trap, and the stale-cache failure that hid 18 live sites.
The Meta Ad Agent — One Skill, Many Clients
A plumber, a roofer, a course creator and a coach get the same agent, parameterized by a client profile. The prime directive, the low-volume design, the money guardrails, and the runnable skill file.