My recent trip with Dan Ulin and Dennis Yu across Pakistan, India, and Dubai offers profound insights into leveraging real-world experiences for impactful digital marketing. In this article, I hope to explain the significance of capturing moments with clients that can pay dividends forever. The Narrative of Authenticity Our adventure was not just a trip; it was a series of …
Unlocking the Secrets of Law Firm Growth: Maximizing Marketing Data for Rapid Expansion
Josh Konigsberg and I will discuss why making decisions based on marketing data is essential for your Law Firm’s growth. But first, let me share my background and how I became interested in leveraging data for better business growth. I’m an old-school search engine engineer, having laid the groundwork at Yahoo when it ruled the search landscape two and a …
What is the best automated cold email sending software in 2024?
So, you’ve taken up the task of doing cold email outreach for your B2B business, but you don’t know where to start… The first step will be picking a sending software that you will use to contact a large amount of leads at scale, automatically. Now, I’m going to assume one thing with this guide – you are looking for …
How to launch an effective cold email campaign in 2024. (FULL GUIDE)
When it comes to launching an outbound cold email campaign in the search of acquiring new clients for your digital marketing agency, cold emailing stands out as the clear choice, especially if it’s not yet part of your strategy. Cold emailing emerges as the sole viable method for contacting countless key decision-makers in businesses perfectly aligned with your Ideal Customer …
How to own your marketing in 5 simple steps
We’re going to be talking about the five sorts of steps that you should take as a business owner to identify what agencies are doing for you and how to create processes. So it’s not to rip on agencies but it’s just to identify how to take control of your marketing and understand what to look for. Marko and I …
SEO Companies Are Lying to You and This is What You Should Do Instead
Most local SEO companies are lying to you. I just read an article by a well-known SEO company talking about the 10 metrics you need to be measuring. * Number of keywords ranked * Bounce rate * Site traffic * etc… But not one of those metrics was real business metrics– like phone calls that are over a minute or …
Crushing Your Workload: The Three-Minute Rule and Grit
Ever wake up to a ton of messages, urgent requests, and a to-do list that seems like it’s trying to outdo itself every day? I get it. 531 messages, demanding attention, and involvement—it’s the kind of chaos that would make most people throw in the towel. But not me. You wanna know why? I’ve got a secret, and I’m about …
Unveiling the Power of SEO for Home Service Business Owners
In today’s digital landscape, home service business owners must adapt and thrive in the online world. To navigate this complex terrain, I welcome you to this insightful exploration of Search Engine Optimization (SEO) and its transformative potential for your business. As a retired search engine engineer with extensive knowledge, I aim to demystify the SEO landscape and provide you with …
Tales Of A “Strategic Marketing Expert”
When the emperor has no clothes, you can just make stuff up. SEO is still a haven for unemployed corporate bureaucrats, peddling their wares to the unsuspecting– like a fat person trying to tell you how to lose weight. Let’s look at one recent example– we are not making this up! Exposing these self proclaimed “internet marketing experts” is easy– …
Richard Cruz and Plumber Marketing USA: The Power of Specialization, Transparency, and Service Excellence
Dennis interviews Richard Cruz, founder of Plumber Marketing USA. Specialization, transparency, and excellence propelled them to seven figures. LSAs, personal branding, and certifications discussed. Trust and results drive success in digital marketing. Learn more from Richard Cruz.
Transforming ‘Mentions’ into Compelling Success Stories: A Powerful Approach for Marketing Agencies
Introduction Gathering mentions can make all the difference in establishing credibility and trust with potential clients. Rather than resorting to forced and scripted interviews, a more authentic and effective method involves treating clients as experts and sharing their success stories. Real-life business results achieved through the agency’s services and in-depth interviews that provide valuable insights and practical advice can resonate …
Brady Sticker Needs to Rank on His Name, and This Is How We’re Going To Do It
Ranking for your name on Google is crucial. Take Brady Sticker, a marketing agency CEO. Despite owning bradysticker.com, he doesn’t rank. With proper Digital Plumbing, content repurposing, linking, and Dollar-a-Day campaigns, dominance is achievable.