What is a Social Media Professor?

With social media becoming the main channel of interaction, establishments such as the University of Louisville now offer courses in it. Also jumping on this trend, University of Florida offers a Masters in Social Media. Hofstra University has worked with us to create a social media curriculum, using our ContentFactory University partnership program where we assist teaching social media and analytics …

4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold

One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not talking about more fans or people liking your cat pictures; I’m talking about measurable ROI. These tips will supercharge your Facebook marketing: 1.) Utilize lookalike audiences to find new prospects Match your existing customer base (email list) to Facebook and …

Why ROR is becoming more important than ROI

“A Brand is what a business does, a Reputation is what people Remember.” Ted Rubin, author Return on Relationship I can’t tell you how many times I have heard the question – “what is our ROI on that?” – in relation to social media. With the introduction of social media platforms, businesses have long struggled to figure out what their ROI …