With social media becoming the main channel of interaction, establishments such as the University of Louisville now offer courses in it. Also jumping on this trend, University of Florida offers a Masters in Social Media. Hofstra University has worked with us to create a social media curriculum, using our ContentFactory University partnership program where we assist teaching social media and analytics …
Creative Ways We Use Custom Audiences at Content Factory
Custom audiences are one of the many Facebook marketing tools we use to do thoughtful analysis that makes a real impact. The purpose of a custom audience is to target your entire list or specific segments of your list exclusively but the application of custom audiences goes far beyond that. To create a custom audience, prepare your list (or segment) …
4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold
One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not talking about more fans or people liking your cat pictures; I’m talking about measurable ROI. These tips will supercharge your Facebook marketing: 1.) Utilize lookalike audiences to find new prospects Match your existing customer base (email list) to Facebook and …
Why ROR is becoming more important than ROI
“A Brand is what a business does, a Reputation is what people Remember.” Ted Rubin, author Return on Relationship I can’t tell you how many times I have heard the question – “what is our ROI on that?” – in relation to social media. With the introduction of social media platforms, businesses have long struggled to figure out what their ROI …
7 Habits of a highly effective modern marketer
1. Hustle – All Day Everyday Marketing has shifted its focus to new media (social media, blogs, online forums etc.), the entire world is on the internet, there is no such thing as a 9-5 anymore for a lot of marketers, and sleep is the cousin of death. In order to be a successful marketer, you have to realize that the second you shift your focus, …