Better to spend 5 minutes a day optimizing than one hour a week optimizing– frequent, lightweight touches are key with Facebook ads because of progressive boosting. Your Facebook paid metrics are undercounted– Facebook places the spillover effect of paid into organic, which can often be 10X bigger than the organic component. This is separate from cross-device and direct/none issues in Google …
Only 119 more days …
… Until Christmas that is, the culminating point of the holiday season. Are you going to be ready? Most people start doing their holiday prep around Black-Friday. We shouldn’t have to tell you, but as a marketer, if you wait until Thanksgiving to get ready for the Holidays you’ve burnt the chicken or turkey, or …
Have you checked your Facebook yet today?
Do you feel like everywhere you go everyone just stares at their phone? Don’t expect this trend to die when Pokemon Go does. Our friends at Facebook shared with us their Q2 reports today that show 145M users access Facebook daily from their mobile device. Have you observed this yet? If you need to contact someone you can either e-mail …
If the NBA Championships were determined by social engagement, who would win?
Not only are the golden State Warriors the best team on the court, they are also the best when it comes to social media engagement. The Warriors are the most engaged team in the NBA on Facebook by a long shot. They own 25% of all interactions in the NBA. Winning helps, driving 10% more engagement than losing. Data pulled …
Why you can’t automate your campaigns
We get hit up by software vendors daily who promise automated nirvana. Connect their tool and it can then do all the work for you– meanwhile, you sit on the beach with your arms folded behind your neck, watching the profits roll in. Your pina colada is in your left hand, while on your right hand is your phone with …
Why are there SO MANY ad networks? How to start YOURS!
Here’s an article that was in the works from July of 2009 that never saw publication. While people are no longer building ad networks (that game died 5 years ago), understanding how networks behave is critical if you want to make money via optimization (arbitrage between the supply and demand– the publisher and the advertiser). Tactics like scrubbing don’t work …
Marketing is complex, we don’t know how to describe what we do anymore
Here are a few taglines. See if you can identify which companies they’re from (click for answer).
Optimize Your Projects in 3 Easy Steps
Our process of MAA (metrics, analysis, action) allows you to optimize campaigns in just 15 minutes per day. Keep practicing MAA and the performance of your Facebook, Google, Twitter, etc. campaigns will continually improve. MAA is part of our 9 Triangles framework, which we believe is applicable to every business environment. There is a great article from Dennis Yu going over this concept in detail here, if …
Wanna be an annoying, sleazy marketer? HERE’S HOW!
by Joe Merkel First off, let me start by saying this is just my own opinion. Despite that, however, I think most people will agree with me here. On the other hand, if you practice any of these marketing tactics, don’t immediately assume I’m bashing you. As with anything in this grand adventure known as life, there are exceptions to these. …
Facebook has 74% of the NBA’s fans… and they’re more loyal
By Aarun Rumbaugh In fact, the stronger the team, the more Facebook fans they have. Chicago is at 91%, while Charlotte is at 50%. The top 50% of teams have 16.5% of their fans living in their home metro area. The bottom half average only 9.8%. Is Facebook a barometer of real world loyalty? The Lakers, at …
Lawyer beats Coca-Cola hands down not in a courtroom, but on a waterslide
By Enrique J. Gonzales One San Diego lawyer had more buzz on Facebook last week than all of Coca-a-Cola – one of the largest consumer product brands on the planet. Immigration lawyer Jacob J. Sapochnick trumped the fizzy sugary soda in people talking about him – PTAT or “people talking about this” in the past seven days. Mr. Sapochnick had …
7 Critical Facebook Insights shared by Ken Rudin
Sometimes the most obvious tips are the most powerful and most overlooked. Ken Rudin, the uber data geek at Facebook, keynotes at TDWI Chicago. 84% of new Facebook fans are your existing customers Knowing this, how does that affect you strategy to acquire more fans or nurture folks who have become fans of your page? Instead of selling the brand proposition, …