This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed video content creation and repurposing. Video Recording and Editing There are a lot of tools that will edit videos that are natively inside Facebook, TikTok, and Instagram. or integrate with email when you reply back. But the key is literally just using video …
Digital Marketing Strategies for Agency Owners
A lot of people say that starting an agency is difficult because it’s too late, it’s too competitive and the churn rate is super high in social. But now is actually the best time to start a marketing agency because of what happened with COVID and all these people that are now starting to get online because of how quarterly …
Strategist Vs. Tactician
A lot of folks will declare themselves experts or strategists. They would say they are SEO experts, PPC experts, social media experts, and so on. But in most cases, they are only tacticians. We have a lot of friends who are expert consultants, and I even get called a guru all the time. Do you know why they’re called gurus? …
Harrison Gevirtz-How He Became a Legend in Affiliate Marketing
I caught up with Harrison Gevirtz at the Ritz-Carlton in Miami Beach. He’s always had a penchant for 5-star hotels– since why not treat yourself for working so hard. I first met Harrison 14 years ago, when he was a 16-year-old famous for putting all his expenses on a Black Card. We spoke at all the major internet marketing conferences– …
How Dollar a Day Helps in Getting Measurable Facebook Ads Results
Dennis was at a conference in Kansas where he shared tactical strategies on how people can use Dollar a Day to build their brand. This post is a summary of that presentation.
Josh Nelson and the 7 Figure Agency have changed my life in more ways than I can count.
For over 15 years, I ran a web design and internet marketing company as a hobby, getting paid a little bit here and there, working on website design and local SEO. At no point did I ever generate more than $5,000 in any given month from my efforts. Then one day in 2020, I saw a video by Josh Nelson …
Free Guest Wifi: Consumer Convenience or Valuable Marketing Tool?
Offering Free Guest Wifi has been a staple in the restaurant business for sometime. The thought is the more comfortable the consumer is, the longer they will stay increasing the opportunity for additional sales. In reality, turning the table would most likely provide a higher revenue than an additional coffee or desert. What about the consumers that linger and don’t …
Authority is What Drives the Algorithm
We’re going to talk about authority versus fakery, and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers, and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms. I see this as a continuum that will increasingly …
Improve your Website SEO
Are you thinking of redesigning your website? I can’t tell you how many times people feel like they need to rebuild their website. But before you pull the trigger on spending $5,000 for someone to do the redesigning of your website, consider what I am about to tell you as I hear a lot of times the reasoning, “I need …
Chris Cano and Dennis Yu on Automation and the Future of Digital Marketing
Here is an amazing interview between Chris Cano and Dennis Yu. This happened on “The Chris Cano Podcast,” where Chris raises important issues related to artificial intelligence and automation and how these developments affect us all in terms of jobs. He also asks Dennis a few questions about his platform’s massive success, his mission of creating a million jobs, and …
How Your Marketing Team Can Measure Social Media ROI
If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, social media platforms such as Twitter, Facebook, and Google+ provide a way for you to boost brand awareness, reach out to a critical mass …
How to Upgrade Your Firm’s Digital Marketing Strategy
This week on the Legally Speaking Podcast, our host Robert Hanna welcomes Dennis Yu onto the show. In an episode ideal for legal professionals with marketing responsibilities, Dennis explains how law firms can upgrade the productivity of their online advertising and content strategy. It’s an important topic, with spend often misused on ineffective ads and poorly performing content. Dennis is the host of the …