Crushing Your Workload: The Three-Minute Rule and Grit


Ever wake up to a ton of messages, urgent requests, and a to-do list that seems like it’s trying to outdo itself every day? I get it. 531 messages, demanding attention, and involvement—it’s the kind of chaos that would make most people throw in the towel. But not me. You wanna know why? I’ve got a secret, and I’m about to spill the beans.

Let’s talk about the magic number: three minutes. I’m not talking about some mystical formula here, just a simple principle that’s a game-changer. Almost every task, no matter how crazy it seems, can be tackled in three minutes. Whether it’s responding to a client, making a decision, or cranking out a blog post—I break it down, three minutes at a time.

Now, here’s the real kicker: it’s not the workload that eats up your time; it’s the procrastination. People drag on for weeks, avoiding stuff that could be knocked out in three minutes flat. They’ll drown in busywork just to dodge the one thing that’s bugging them—writing that proposal, dealing with an unhappy client, or optimizing a PPC campaign.

And when you fall behind, here come the excuses. Too many projects, not enough time, a boss from hell, lazy colleagues—sound familiar? I’ve caught myself doing it too. But guess what? Checklists are your best friend. They tell you exactly how long a task should take because chances are, you’ve done it a million times before.

Now, keeping your energy levels up is critical when you’re juggling a crazy workload. Me? I’m all about proper supplements, sleep aids, and whatever it takes to stay on top of my game. Right now, I’m jetting off to Dubai, but productivity doesn’t care where you are. Whether it’s a plane, an Uber, or my cozy home office, I sit down, I grind, and I get stuff done.

So, here’s the real Dennis Yu’s secret sauce: putting in the time. It’s that simple. The harder I work, the luckier I get. Sure, prioritize and delegate, follow the 80/20 rule, avoid the squeaky wheel, all that good stuff. But when the unexpected hits, it’s grit that gets you through.

Next time your to-do list feels like it’s trying to take over your life, remember the power of three minutes and the grit to put in the time. You might just find yourself crushing that workload and unlocking success the Dennis Yu way. Cheers to getting stuff done!

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.