Below you'll find a list of all posts that have been tagged as “Marketing”
How do the top industry leaders become the trusted authorities everyone turns to? Cris Cawley, founder of Game Changer Publishing, shows experts how to write bestselling books and become the go-to choice in their field. Cris has this incredible way of making you feel like you’re exactly where you need to be. She told me how she started in publishing …
If you’ve noticed a sudden drop in the number of reviews on your Google Business Profile (GBP), you’re not alone. Many business owners have reported missing reviews, sparking concern about potential data loss or unfair removals. However, Google has acknowledged an ongoing issue that’s causing incorrect review counts to be displayed—but the reviews themselves are still intact. What’s Happening? Victoria …
If your local service business isn’t in search results, you’re handing customers to your competitors. I recently caught up with Austin in Charlotte, his hometown, where we were both keynote speakers at DigiMarCon. Austin Armstrong, with over a million followers across social media, dropped some real value bombs and actionable strategies on how local service businesses can leverage social media, …
Google Reviews Disappearing: A Growing Concern for Business Owners If you’re a business owner who relies on Google Reviews to build credibility, attract new customers, and boost local SEO rankings, you may have noticed something alarming—reviews disappearing from your Google Business Profile (formerly Google My Business, or GMB). This issue has affected many businesses, including Infinity Exteriors, and it’s raising …
Imagine building a thriving business from the ground up, without needing your own product, without flashy ad campaigns, and without taking on endless risk. KJ Rockers’s experience running one of the world’s biggest affiliate marketing events offers valuable lessons for anyone looking to thrive in this competitive industry. In this episode of the Coach Yu Show, I interviewed with KJ …
Marko Sipilä recently shared his journey and insights into growing and scaling a concrete coating business on the Painter Growth podcast. In the interview, Marko discussed his transition from launching his own marketing agency in high school to his impactful tenure at Service Legends. After realizing that the agency model wasn’t right for him, he pivoted to the concrete coating …
I first met Dan Leibrandt on Twitter, where he stood out not for a massive following, but for his consistency and the way he connected with others. Since then, we’ve collaborated on training, content, and podcasting across several countries. He’s gone from a college dropout figuring out funnels in his dorm room to running a successful niche agency serving pest …
When homeowners need roofing, siding, or window replacements, they almost always have questions. At Infinity Exteriors, we understand that transparency and trust are essential in home improvement. That’s why answering Frequently Asked Questions (FAQs) is not just a courtesy—it’s a strategy. From blogs and videos to social media posts and ads, diversifying the way we answer FAQs ensures our customers …
How do you stand out in a crowded field where everyone seems to be an influencer? The answer is simple: build real relationships, be genuine, and focus on providing value. In this episode of The Coach Yu Show, I interviewed Seth Jordan, a model and social media influencer with 100,000 followers. He shared what it’s really like to work in …
In digital marketing, you must practice what you preach. If you’re offering digital marketing services, you need to be practicing them yourself. It’s not just about having flashy ads, it’s about building trust and good relationships. Sometimes bad publicity can really hurt your business. In a Facebook group of concrete coating polishers, Badass Concrete Polishers and Decorative Concrete Masters, Jeff …
What’s the secret to running a $4 million hood cleaning business in one of the world’s most competitive cities? Jose’s company started small in New York and has grown to serve 1,300 restaurants as clients. Without a big digital marketing strategy or media presence, he has built strong relationships with both small local restaurants and large corporate clients. Keeping hoods …
Marketing is constantly evolving, and businesses that fail to adapt will fall behind. One of the most powerful and underutilized tools right now? Streaming ads. Whether you’re in home improvement, retail, or professional services, streaming platforms like YouTube, Hulu, Roku, and other connected TV (CTV) and Over-The-Top (OTT) services provide an unparalleled opportunity to connect with your ideal audience. At …
