
When homeowners need roofing, siding, or window replacements, they almost always have questions. At Infinity Exteriors, we understand that transparency and trust are essential in home improvement. That’s why answering Frequently Asked Questions (FAQs) is not just a courtesy—it’s a strategy.
From blogs and videos to social media posts and ads, diversifying the way we answer FAQs ensures our customers get the information they need, how and where they need it. Here’s why it matters and how we make it happen.
Most Frequently Asked Questions About Roofing, Siding & Windows
We get a lot of questions from homeowners in Wisconsin about our services. Here are some of the most common ones:
Roofing FAQs
How do I know if my roof needs to be replaced?
If your roof is over 20 years old, has missing or curling shingles, or you notice leaks or water stains, it’s time for an inspection.
Can I just replace a few shingles instead of the whole roof?
While minor repairs can extend a roof’s life, a full replacement is often more cost-effective in the long run—especially if the damage is widespread.
What kind of warranties does Infinity Exteriors offer?
We offer best-in-class manufacturer warranties along with our own lifetime workmanship guarantee.
Siding FAQs
What’s the best type of siding for Wisconsin’s harsh winters?
Vinyl and fiber cement siding are both durable and low-maintenance options that hold up well in extreme weather conditions.
How long does siding installation take?
Most projects are completed in three to seven days, depending on the home’s size and the materials used.
Window FAQs
How do I know if I need new windows?
If you feel drafts, notice condensation between panes, or your energy bills keep rising, it’s time to consider energy-efficient replacement windows.
What’s the difference between double-pane and triple-pane windows?
Triple-pane windows offer superior insulation and energy savings, making them a great option for Wisconsin winters.
Why Your FAQ Strategy Needs More Than Just a Webpage
A dedicated FAQ page on your website is a great start, but homeowners consume information in different ways. By diversifying content formats, you reach more people in more places.
Blog Posts – Go beyond short answers and provide in-depth explanations on common home improvement concerns.
Videos – Many customers prefer visual answers. Short FAQ videos can help homeowners understand topics like roof damage, siding materials, or window efficiency.
Google Business Profile Posts – Answering FAQs on your Google Business Profile (GMB) helps customers find quick answers right when they search for your services.
Social Media & Ads – FAQ-based Facebook and Google Ads targeting common homeowner questions can generate more leads.
Email Campaigns – Addressing common concerns in email newsletters builds trust and keeps potential customers engaged.
On-Site Chatbots & AI – Implementing an AI chatbot on your site ensures customers get answers instantly, even after business hours.
The Bottom Line
Customers have questions, and the more ways we answer them, the more we build trust and credibility. Whether through blog posts, social media, or personalized videos, our goal at Infinity Exteriors is to make roofing, siding, and window replacement as clear and stress-free as possible.
Are you considering a roof, siding, or window replacement? Check out our FAQ page, follow us on social media, or contact us directly—saving our communities from unscrupulous contractors!
By: Ethan Van De Hey