Below you'll find a list of all posts that have been tagged as “Marketing”
Introduction Many exterior home service businesses rely on word-of-mouth, paid ads, or direct mail to generate leads. While these tactics work, content marketing is a game-changer that many contractors overlook. At Infinity Exteriors, we’ve leveraged content marketing to establish trust, rank higher on Google, and convert more leads—without solely relying on paid advertising. If you’re not using content marketing effectively, …
Have you ever wondered how a simple podcast could turn into a local marketing powerhouse? In Dan Leibrandt’s podcast, The Local Marketing Secrets, recorded in front of the Great Pyramids of Egypt, we discuss practical approaches to creating a podcast that attracts attention, delivers real value, builds meaningful relationships, and enhances local authority. Turning One Conversation Into Multiple Pieces of …
When it comes to roofing, most homeowners start their search with one big question: “How much is this going to cost me?” While price is important, making it the sole deciding factor can lead to bigger problems down the road. At Infinity Exteriors, we educate homeowners on why long-term value, quality materials, and expert installation should matter just as much—if …
Introduction Home service companies, including roofing, siding, and window contractors, often invest heavily in paid ads, traditional media, SEO, and direct mail to generate leads. However, many fail to capitalize on the leads they already have. At Infinity Exteriors, we’ve fine-tuned our remarketing strategy to ensure that potential customers don’t slip through the cracks. If your business isn’t leveraging remarketing …
Ever feel unsure about leaving a review for a friend’s business because you’re not one of their customers? Most people think that you’ll get in trouble leaving reviews for friends, especially if you’re not a customer of that plumber, roofer, real estate agent, dentist, etc… I love seeing my friends thrive. That’s why I left a 5-star review for Dan …
BlitzMetrics offers a unique opportunity to enhance the online presence of its clients and help them grow their personal brand through the MarketScale Partnership. We will utilize the information provided by the client to create a contributor page, which is a webpage on the MarketScale website that holds the client’s content and provides a platform to share their expertise. This …
What’s the best way to make money online if you’re just starting out? In this episode of the Coach Yu Show, I interviewed Dan Leibrandt, a young entrepreneur who has tried just about every way to make money online. He shares what he learned so you can avoid the same mistakes Dan has been running his digital marketing agency, Pest …
Are you a home services business owner wondering whether to take your marketing in-house, hire an agency, or handle it yourself? I interviewed Dan Leibrandt, founder of Pest Control SEO and , to get his insights on this common challenge. Dan explained that as companies grow, hitting the $10 million mark, they often want more control. They consider hiring a …
Writing about clients is a delicate balance—you want to highlight areas for improvement without making them feel like they’ve been doing it all wrong. The key? Framing their efforts positively while repurposing content for maximum impact. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share …
Building a strong, trusted network goes far beyond just being in the right room, it’s about creating meaningful connections and adding value to others. When I sat down with Dennis Yu on a Sunday afternoon, he shared powerful insights about personal branding and the importance of authentic relationships in business growth. In this article, we’ll share the insights that can …
Salvatore Sciorta, owner of Plumbing Pros, has seen his business grow 75%—a milestone he directly credits to the marketing and business development strategies that transformed his operations. “I never imagined we’d scale this fast,” says Salvatore. “Thanks to the right hiring, marketing, and automation strategies, my business is thriving. This growth is directly linked to the work done with my …
How do you make your first dollar in a world dominated by social media and ever-changing technology? As a young adult, you may wonder what’s next. How can you find your place in this rapidly evolving digital landscape? In my podcast “Your First Social Media Dollar“, I spoke with industry experts Dennis Yu and Warren Whitlock about how technology is …
