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The Kind of Goals That Attract the Right People

We talk a lot about skills. But we really need to talk more about goals—because goals shape behavior, and behavior shapes culture. And culture is what brings the right people together. In a world flooded with content about cars, cash, and clout, the focus here at BlitzMetrics is different. We want to build with people who are grounded, growth-minded, and driven by purpose—not …

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How Networking Thoughtfully Can Triple Your Impact

Building a strong, trusted network goes far beyond just being in the right room, it’s about creating meaningful connections and adding value to others. When I sat down with Dennis Yu on a Sunday afternoon, he shared powerful insights about personal branding and the importance of authentic relationships in business growth. In this article, we’ll share the insights that can …

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The 3C Authority Framework: How to Build Influence in Any Industry

Establishing authority in any industry isn’t about luck—it’s about strategy, consistency, and execution. The 3C Authority Framework—Content, Collaboration, and Circulation—provides a proven roadmap for building influence, growing your audience, and positioning yourself as a leader. By creating purpose-driven content, leveraging strategic partnerships, and maximizing distribution across multiple channels, you can establish credibility and expand your reach. In this article, I’ll break down how I’ve used this framework to build brands, grow social media presence, and create lasting impact.

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Danny Leibrandt: Empowering Home Service Businesses Through Quick Audits

The Coach Yu show is where we bring you the latest insights and expert guests to help you excel in your business endeavors. In our recent episode, we had the pleasure of hosting a special guest, Danny Leibrandt, the CEO of Full Funnels, a digital marketing agency specializing in serving home service businesses. Empowering Local Service Home Businesses: Danny Leibrandt’s …

Agencies, This is How To “Sell” Digital Marketing to a Local Service Business

Agencies face a catch-22 situation where it’s hard to be able to generate more business if you don’t have a growing robust agency. It’s a struggle to drive leads and sell digital marketing to local service businesses. The common misconception is that agencies need to start marketing, have a website or offer services for free to attract clients. However, this …

personal Branding

Supercharge Your Personal Brand With the SAE Framework

Are you trying to grow your personal brand, but do not know how? Maybe a lot of you may be new in a certain vertical or industry. What can you do? How can you supercharge your personal brand? There are a lot of myths, though Myth is a myth, there are a lot of myths out there as to what …

Do You Know Why Local Business Owners Fail?

You need to understand the six phases of the social amplification engine, which are; You should be able to talk about this forward and backward to explain to businesses why they have to start with digital plumbing. Because otherwise, they’re blind, and anything they do will be no good unless they have plumbing in place first. Their goals, content and …

Set Up a 90-Day Challenge Now

Today, I want to discuss some challenges and why I think this will replace courses.  I consider YouTube the graveyard of free courses because there are so many courses on how to do something. There’s even a course on how to build courses. So what does that mean for people that are selling courses? It means you need to reframe a …

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What’s the Topic Wheel

The Topic Wheel is one part of personal branding and content marketing. Most people produce content randomly with no connection to other content. But to be a true marketer and grow sales, everything you do must be a concept that ties into your overall framework. If you organize all your content by topic and connect those topics to the appropriate …

Your Idea of a Facebook Funnel is Backwards

In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …

Don’t Make Me Chase You

Don’t make me chase you– because every step that I take doing so is a step back from making progress. We’re not in grade school anymore, and playing tag over email isn’t very much fun. When you say you’ll do something and then don’t, it makes me feel like you did so with your fingers crossed behind your back. We’re …