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The 3C Authority Framework: How to Build Influence in Any Industry

Establishing authority in any industry isn’t about luck—it’s about strategy, consistency, and execution. The 3C Authority Framework—Content, Collaboration, and Circulation—provides a proven roadmap for building influence, growing your audience, and positioning yourself as a leader. By creating purpose-driven content, leveraging strategic partnerships, and maximizing distribution across multiple channels, you can establish credibility and expand your reach. In this article, I’ll break down how I’ve used this framework to build brands, grow social media presence, and create lasting impact.

What’s Your “Why” In Business?

Understanding the “why” behind your business is not just about knowing the reasons for its existence; it’s about connecting with its core purpose, which influences every decision and strategy. Even if you’re just after the money, having a solid purpose for your business makes it easier since there’s a common goal to rally and put the full force of the …

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How Dan Ulin is Helping Teens Gain Admission into Top US Schools with Elite Student Coach

Dan Ulin has quietly spent decades mentoring ambitious teens, long before college admissions became the high-stakes race it is today. What he’s doing with high-achieving teens isn’t just about getting into college.It’s about helping them build lives of meaning, leadership, and confidence. I’ve had the privilege of travelling the world with Dan—LA, Pakistan, Dubai, the Philippines—and wherever we go, he’s …

Simple Facebook Video Strategy for Businesses

Understand the power of one-minute videos for your business. Using video on Facebook can be a successful strategy, but you have to do it right. The one-minute video is a way to get straight to the point to talk about one thing. Think about the power of having an elevator pitch– you have to get right to the point.  Many …

Creating Hooks Is the Best Strategy to Rank Your Video

You might be wondering where you can find the best way to make a hook. We have a list of hooks that are inside our course. Here’s the dirty little secret. I’m not on TikTok as a consumer, and I’m there basically just to run ads on other people’s stuff. So whenever I see someone who says something great, I …

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Authority is What Drives the Algorithm

We’re going to talk about authority versus fakery, and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers, and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms.  I see this as a continuum that will increasingly …

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4 Secret Words To Communicate Well

Whenever a salesperson engages in communication, it takes skill, practice, and using these four secret words to be able to convey what they mean. Consider applying the RACI model (Responsible, Accountable, Consulted, and Informed) for any particular task in question in order to communicate effectively. To be effective at communicating means you’ll be effective at iterating and delegating. Don’t let …

Our Courses and Academy are FREE for a limited time!

My friend, Ali, told me he got laid off today. Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurant and retail workers are losing their jobs– and it’s not their fault. My heart breaks. Same for workers everywhere– even entrepreneurs and agencies– as Corona …