Tim Seaton knows how to leverage free wifi for marketing

Free Guest Wifi: Consumer Convenience or Valuable Marketing Tool?

Offering Free Guest Wifi has been a staple in the restaurant business for sometime. The thought is the more comfortable the consumer is, the longer they will stay increasing the opportunity for additional sales. In reality, turning the table would most likely provide a higher revenue than an additional coffee or desert. What about the consumers that linger and don’t …

Running Video Ads? Here’s One Thing You Might Be Doing Wrong

As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA).  …

Networking with Daniel Murray

Networking Secrets from Dennis and Daniel Murray

I want to say something that is contrarian to the kinds of things that the popular people are saying about networking. But it’s 100% true. Learn what these other people are about. Don’t run your mouth and reveal that you don’t know anything, you know? That’s why, if I’m sitting down with Margaret Thatcher or George HW Bush, I’m not …

How Virtual Auctions Help Nonprofits Reach a Wider Audience

Profiting online isn’t solely for for-profit business. Nonprofits can also prosper online using similar digital marketing skills and strategies as those used by their for-profit counterparts. While there are many digital opportunities for nonprofits to explore, including social media and PPC , one unique opportunity stands out for those non-profits wanting to increase their donations. That is, virtual auctions.  In …

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Caleb Guilliams believes his book, The And Asset, can change your life.

Caleb Guilliams believes his book, The And Asset, can change your life. But he also knows that folks have different learning styles, so he put together a video series to go over the main ideas. Overall, this book will teach you a couple things. First, efficiency matters. If you could do just one thing, think about your money and efficiency. …

How to repurpose a social post into a blog post

Took me 9 minutes and 36 seconds to do it, while explaining it. For shorter posts, it might take 3-4 minutes. Longer posts might take 20 minutes if there’s a lot of formatting, linking, and embedding. Here is the finished post, repurposed from Adam Urbanski. At his request, I even updated the image to the one he preferred, added in …

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Maximize Social Media & Digital Marketing to Connect With Investors (Adam Gower, Ph.D.)

Adam Gower, Ph.D. of Gower Crowd podcast chats with Dennis Yu of Content Factory. Hailing Dennis as one of the brightest minds in the industry, Adam conducts a cerebral and philosophical examination of digital marketing. The discussion drives the point home that expanding digital presence online is vital in helping raise capital from investors. Dennis explains why it truly works.  …