TABLE OF CONTENTS
Everyone is trying to game LinkedIn these days and increase their engagement, and, because of this, misconceptions abound.
For example, have you heard of any of these?
- Your next post will displace your previous post. Not true.
- You should post at 10:00 AM on Thursday morning because there’s a certain time to post. False.
- You should post with three hashtags. Won’t help.
Here are some things that will actually benefit you:
Work on building a Power Profile
- Your profile picture should be on point. If your picture is grainy, run it through Gigapixel.Your face should take up most of the space in your profile picture.
- Use Emojis. They put them there for a reason.
- Don’t use too many acronyms.
- Deploy the XYZ Model in your summary.
Your summary should say, “I help X achieve Y via Z”. You don’t want to come off as a general consultant, but you want to show yourself as a specialist in your field.
Write content in a way that gets engagement
Your posts shouldn’t be copywriting in the sense that you’re trying to get people to buy using fear, uncertainty, and doubt. Nor should you use landing page techniques that have nothing to do with sharing your expertise and caring.
#1. Launch polls.
Make polls a simple question. Don’t make it something that people have to really think about.
The more people you get to vote, the more reach and engagement you’ll get, as people discuss.
- How do you introduce a poll?
- Actively ask people for their feedback. Don’t make it like you have all the answers, as it shuts off the conversation. You might be the authority on something, but make it open so that people feel like you want to hear what they have to say.
- When someone comments, comment back.
- You can comment by asking the person a question, but you don’t want to ask questions all the time because then it feels kind of heavy.
- What happens when you comment back is it generates a notification that then sends a signal to the Algorithm that measures Engagement.
#2. Tags don’t matter on LinkedIn. Do not use hashtags.
You can tag other people, but do not tag more than one or two people. Do not tag 50 people thinking that the more people you are going to tag, the more people will look at your stuff.
That’s a spammy thing. That will get you in trouble. You can get away with it once or twice, but long term, it’s a failed strategy.
#3. Use a storyteller strategy.
LinkedIn will show just the first couple of lines, so start with something to get people’s attention, urging them to click the “See More” button.
- End it with something that is positive and thoughtful.
- Reframe how you post.
Instead of …
X Hey, if you want to get a job….
Turn it into a story …
🗸 Kevin was struggling to find a job, shooting his resume everywhere.
Make sure you personalize the first sentence by showing that there’s emotion involved.
- Instead of putting quote cards, infographics, or shared posts, put pictures and videos of yourself.
When you share a post, it doesn’t have much reach from the LinkedIn algorithm. Unlike Facebook, it creates that shared post as a new post and basically kills engagement on it.
If you want to share someone else’s stuff, copy it and make it a new post. Don’t hit the share button.
- Instead of editing a post, make a new post instead.
Editing posts tend to hurt the reach of those posts.
- Don’t do Testimonials. Show success stories instead.
Highlight other people– clients, participants, students, the people you’ve helped, but in a way that doesn’t look like it’s obviously trying to fish for a testimonial. Feature people where you’re elevating them, instead of trying to make them elevate you.
Build your authority by highlighting that expertise.
Need to learn more on how exactly one creates ‘great content’? Check out our content marketing course here.
Showing your connection with a person who’s well-known is the most effective way of driving conversion. One of the easiest ways of doing that is through podcasting.
You need to come out as Legit. Legitimacy comes from three different angles of authority that convey trust:
- Who am I with?
- Where are we?
- What am I sharing?
When shooting video, check the camera and mics
Shoddy camera work and bad audio work against you when you’re shooting video. Good Audio is even more important than a quality video image. If your audience can’t hear what you’re saying, that’s a sure sign that they’ll be more likely to leave you and miss the important message or call to action you’re trying to relay.
Link out to your content and make sure that the links are going to the right place. Not linking correctly causes disappointment in your audience and could reflect poorly on your business.
Make sure your link fits with your call to action and that it is specific. Tell people exactly what they’re going to get when they click the link. They’ll be more likely to click it, if you do, and find you more trustworthy.
Do not, for example, post a youtube link on LinkedIn. Do you think LinkedIn wants to promote YouTube or Facebook stuff? Heck no.
LinkedIn, like any other social media account, doesn’t want people to leave LinkedIn just like Facebook doesn’t want people to leave Facebook. So try to get maximum engagement on the platform itself.
Distribute Content for $1 a Day
***Why Repost? Snippet
Spend a dollar a day for seven days, just to test your content. The system will try to get you to spend more money but never listen to it.
Boosting posts is always an option, but remember it’s not “boosting” posts per se that drives engagement but having great content that’s worth boosting.
If your posts get no engagement, consider the reason
If your post doesn’t drive engagement in the first hour or two, usually that’s a signal to the algorithm that your stuff shouldn’t get anymore.
Try to discover the reason for a lack of engagement. What are similar business leaders posting and what kind of posts are driving lots of engagement? Are you connected to the right audience?
When someone copies your post, don’t get mad
Treat it as a compliment. That’s free marketing for you. In fact, you want them to copy because it builds up your brand.
These people who are copying your content are spending money and having their audience build your brand across all these other channels
LinkedIn is by far the world’s largest professional networking platform, and it’s one of the most influential, with millions of members. Business leaders from around the world use the site to keep in touch with business associates, clients, and co-workers.
Many people realize this platform can do so much more if you just know how to use it. Follow these nine steps and you’ll be well on your way to using LinkedIn to its fullest potential.
Want to follow proven processes to increase your visibility, grow your awareness, supercharge engagement and drive leads and conversions? Try out the Social Amplification Engine.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.