I was loading groceries at Costco when a client called me. So I answered it– I squished the phone between my shoulder and ear while putting stuff on the conveyor belt. As a founder, you can’t be MIA – Missing In Action. No matter how “busy” you are or how unimportant you think a client is. I even answer my …
3 Secrets on How to Increase Your Following From 12 to 7,600 in Just 8 Weeks
Wondering how some people rise above the noise and get that high following on their social media accounts? Here’s how: 1. Make posts honoring well-known friends, instead of talking about yourself These friends would appreciate the compliment and retweet you to their audience. Not sure how this works? Here is an episode of Office Hours that talks about How to …
Is Working Nonstop a Badge of Honour?
Tommy and I stayed up until 1:30 am playing Golden Tee on the day of the biggest deal of his life. With zero guilt. Even though we “should be” busy working every minute of every day. Tommy took the time to have a long steak dinner with me, horse around at a friend’s house (see the silly video below), and …
7 Best Cold Email Practices by Alex Berman
Wondering how someone like Alex Berman has generated over $100 million via cold email? Here are his 7 best cold email practices he wish he followed earlier: 1) Spend 4-6 minutes researching Research your leads: – Industry – Job title – Company size – Active social media channel Don’t send emails to: – Industry you have no case studies in …
10 Secrets to Successful Freelancing
Are you aiming for a successful freelancing career, trying to grow your freelancing and your agency, so you can make more money? Fiverr is a great place, and Fiverr is a great partner; however, we know that there are so many little pitfalls and different things when you’re trying to get high-paying freelancing gigs. What are the secrets of successful …
The 3 A’s – Analytics, Audiences, and Advertising
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the 3 A’s and how Digital Plumbing stitches them all together. The 3 A’s – Analytics-Audiences-Advertising, and Digital Plumbing What does it mean to build out everything so I can start making good decisions based on the math? Let’s say you want …
The Dollar-A-Day Strategy
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the Dollar a Day Strategy to boost posts. The Background Behind Devising A Dollar A Day Strategy You might ask what problem the Dollar a Day strategy attempts to solve. We had Quiznos, Allstate, Nike, and Starbucks as our clients. And they have many locations. So when …
The Content Strategy for Videos
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the content strategy for videos The Funnel Think about the videos in three different levels of engagement. You have probably heard of Know, Like, and Trust, or Top, Middle, and Bottom of the funnel, or maybe you’ve heard of Why, How, and What. The social networks and …
How to Do Videos Like a Pro
Do you want to create excellent video content but are unsure where to start? In this episode we have invited Ryan Magin who does videos for Alex Hermozi and who is getting millions of views a month with his own content, building his own brand. He has a lot of great ideas. He also does Grant Cardone videos, growing Grant …
Hacks for Creating Content
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed some hacks for creating content. Create Video Content and Repurpose Many find creating content, especially videos, very scary and challenging and don’t know where to start. Start with a long-form piece of video. And if you’re not good on video, podcast, or whatever, we typically find 30 to …
How to Pass Link Juice
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of passing link juice, which is posting your content on other powerful sites. What is Link Juice from Sites with High Domain Rank Look for link juice. You can put all the content you want and all the best reviews. But you are missing something powerful …
How to Leverage Google My Business to Drive Leads
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of setting up the Google My Business Page. If you want to drive leads, buyers, and sellers, phone calls, it will be inside Google My Business because it is a local play. Google’s so smart that they can infer local. So, for example, they know the …