Identifying and eliminating Passive Voice.

Making the transition from school life to work life has more than a few complications. You have your degree and you’re ready to take the world by storm!

…Or are you? Consider the following:

  • Is something as basic as your grammar up to snuff?
  • Do you ever find yourself using passive voice, or worse yet, do you struggle to recognize it?
  • Have you ever been confused as to who is responsible for performing, or has performed, an action?

I sent off an email that I thought made complete sense. In MY head it sounded correct. It simply said “The document has been uploaded” in response to a question. In this situation, I even had to ask where the passive voice was.

That is passive voice, since you’re left asking “Who uploaded the document?”- I should have said “I uploaded the document.”
The definition of a passive voice is where you promote an action as the subject of a line. An example is “I wrote this article”, which is active. “This article was written by me.” is passive, and pointlessly bloated. Rule of thumb is to always put you (the subject) ahead of the action.
I realized after re-reading it, how ambiguous my email was. being clear, direct, and concise are skills that will carry you in the professional world. Striving to make sure your writing is as clear to the reader as it is to the writer is critical. Just because it makes sense to you does not mean everyone else will interpret it the same way.
But how do you recognize this? When people speak in passive voice, they are removing the “doer”.
Usually, this is subconscious, but the mode is the same– it’s harder for us to figure out what is going on and who is taking action. The result of passive voice is no action.

Passive voice is also something We are working on every single day. Similar to how a number/metric must always have a noun, “20” versus “20 apples”, all tasks and actions must also have a clear owner. “I moved this” versus “This was moved”. “Dennis and I are recording” vs “Recording is happening.”

It is a little tough to catch it all the time, but In a business setting, we must eliminate all usage of passive voice– especially when doing project coordination, or speaking with a client. Every action must have a clear owner that comes first, and every project needs someone responsible for completing a task- adhering to the RACI (Responsible, Accountable, Consulted, Informed) model.
Thinking in passive voice is to drastically eliminate your effectiveness and accountability- It’s not something innocuous, such as the your and you’re grammar problem or the “ums” in most people’s speech; it detaches all ownership of actions, making it hard to trace who did what, which propagates confusion.
Here’s a few real-world examples we’ve picked from emails, with corrections:

“Call has already been booked.” vs. “I booked the call, it’s Thursday at 10.”

Who booked the call? I booked the call.
“This email is to confirm that this account is at inbox zero.” vs. “This is Bob confirming that this account is at inbox zero.”
Who sent this email? Bob sent the email.
“More updates to come as these get closed out.” vs. “I will provide more updates as these get closed out.”
Who should we expect updates from? I will send them.
“This thread was moved here” vs. “I moved the thread to here.”
Who moved the thread? I did.
This is less about being picky concerning grammatical rules and more about being action-oriented. Passive voice often comes from a mindset of unaccountability, where it’s someone else’s fault and where we don’t step up as owners of our actions.
Do you now see how using direct language ensures everyone is on the same page?
Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.