FreshBooks is an accounting solution for SMBs. With other players in the market such as Intuit and Quicken, how does FreshBooks stand around the web?
Taking a look at some other players:
Across the industry, we see high strength with QuickBooks and PayPal, two products many people consider compliments to FreshBooks. Services such as Mint.com (aimed primarily at consumers), and Quicken (a direct competitor to FreshBooks) do not have much overlap with FreshBooks.
Segmenting your audience is key to micro targeting. Specific, targeted ads to different groups within your audience create effective ads with little waste. This also helps you determine the quality of your fans.
Having quality fans is worth many times more than quantity fans. Considering how many times more a share is worth than a like, and how poor quality fans will dilute your message, more than 10% of your fans being very unlikely to need your services are a waste. Frequent contests and memes may become viral, but what good is engaging people who will never convert to customers?
How do you measure the quality of your fan base? Does the composition of your fan base have any effect on your decision making right now? Let us know in the comments
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.