FreshBooks + Quality Fans= An Accounting Explosion

FreshBooks is an accounting solution for SMBs. With other players in the market such as Intuit and Quicken, how does FreshBooks stand around the web?

Taking a look at some other players:



Across the industry, we see high strength with QuickBooks and PayPal, two products many people consider compliments to FreshBooks. Services such as (aimed primarily at consumers), and Quicken (a direct competitor to FreshBooks) do not have much overlap with FreshBooks.

Segmenting your audience is key to micro targeting. Specific, targeted ads to different groups within your audience create effective ads with little waste. This also helps you determine the quality of your fans.



Having quality fans is worth many times more than quantity fans. Considering how many times more a share is worth than a like, and how poor quality fans will dilute your message, more than 10% of your fans being very unlikely to need your services are a waste. Frequent contests and memes may become viral, but what good is engaging people who will never convert to customers?

How do you measure the quality of your fan base? Does the composition of your fan base have any effect on your decision making right now? Let us know in the comments

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.