FreshBooks is an accounting solution for SMBs. With other players in the market such as Intuit and Quicken, how does FreshBooks stand around the web?
Taking a look at some other players:
Across the industry, we see high strength with QuickBooks and PayPal, two products many people consider compliments to FreshBooks. Services such as Mint.com (aimed primarily at consumers), and Quicken (a direct competitor to FreshBooks) do not have much overlap with FreshBooks.
Segmenting your audience is key to micro targeting. Specific, targeted ads to different groups within your audience create effective ads with little waste. This also helps you determine the quality of your fans.
Having quality fans is worth many times more than quantity fans. Considering how many times more a share is worth than a like, and how poor quality fans will dilute your message, more than 10% of your fans being very unlikely to need your services are a waste. Frequent contests and memes may become viral, but what good is engaging people who will never convert to customers?
How do you measure the quality of your fan base? Does the composition of your fan base have any effect on your decision making right now? Let us know in the comments
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at email@example.com