Digital Marketing Strategies for Agency Owners

A lot of people say that starting an agency is difficult because it’s too late, it’s too competitive and the churn rate is super high in social. But now is actually the best time to start a marketing agency because of what happened with COVID and all these people that are now starting to get online because of how quarterly …

This Is Why VAs Should Not Ignore Messages

Content Factory is a remote company which means there is no physical space where team members meet to collaborate and coordinate. We don’t have that. We all meet in a virtual office called cyberspace. Since all team members are fully remote, good communication is paramount. What does good communication look like? There is good communication when team members are responsive. …

How to Rank on Anyone’s Name

Ranking in digital marketing typically refers to the position at which a website or webpage appears in the search engine results pages (SERPs) for specific keywords or search queries. When someone searches for a particular term, search engines like Google display a list of relevant websites, videos, and other content ranked in order of perceived relevance and authority. When ranking …

Strategist Vs. Tactician

A lot of folks will declare themselves experts or strategists. They would say they are SEO experts, PPC experts, social media experts, and so on. But in most cases, they are only tacticians. We have a lot of friends who are expert consultants, and I even get called a guru all the time. Do you know why they’re called gurus? …

The Art and Science of Newsjacking

Newsjacking is how you influence the people (not the audience that you want to buy or engage) but the people who influence those people.  With me in this episode is David Meerman Scott, which is a prolific speaker, author, and content creator who actually makes a lot of money by taking board seats and advisory roles with other companies and …

personal branding

7 Secrets to Growing and Scaling Your Personal Brand

Did you know what the most important number is in the world? It’s 1440. Why? Because that’s how many minutes you have during the day and if you spend it intentionally, you can fly.  So if your goal is to become a speaker and whether you are a newbie, an agency, a business, or whatever it is, make sure that …

Tips from the Expert: Getting your GBP Optimized with Maria Elena Duron

How is your business appearing on Search Results? Is your business appearing on the 1st 100? So a lot of people believe that Google Search is the world wide web and it is not. It’s the biggest library on the world wide web. And people will believe that the Google bot will just find them when they put something online …

Harrison Gevirtz-How He Became a Legend in Affiliate Marketing

I caught up with Harrison Gevirtz at the Ritz-Carlton in Miami Beach. He’s always had a penchant for 5-star hotels– since why not treat yourself for working so hard. I first met Harrison 14 years ago, when he was a 16-year-old famous for putting all his expenses on a Black Card. We spoke at all the major internet marketing conferences– …

What Insurance Cover Should You Have

Your insurance car policy must cover the following: Let’s talk briefly about this one by one.  Liability coverage Liability coverage is your protection. It protects you if you operate your car and hurt someone else. That’s for your benefit.  Medical payments coverage Medical payments coverage is the coverage that pays for medical expenses that anybody incurs as a result of …