How To Interview Business Leaders

Interviewing business leaders isn’t easy. Business leaders are actively managing teams, flying to conferences, and putting out fires. Their time is precious. Without some authority and ability to provide value, it simply can’t happen. How Do We Reach Business Leaders We Want to Interview? We teach something called the Thank You Machine. It starts with a genuine ‘thank you’—maybe for …

How Showcase Remodels and One Day Bathroom Can Renovate Their Website and SEO

Sam DeMaio has a Showcase Remodeling business outside Philadelphia in Washington Township, NJ. Showcase Remodels want to improve their website SEO and focus more towards One Day Bathrooms, a microsite that focuses mainly on bathroom remodeling since many of their customers are older 55+ that want to remodel their shower into a bathtub. Showcase Remodeling is currently getting most of …

Kim Butler’s Inspiring Journey with the “Dollar a Day” Program

Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. Programs that deliver tangible results are a diamond in the rough. The “Dollar a Day” program, led by the esteemed marketer Dennis Yu, shines as a prime example of effective education and real-world outcomes. Kim Butler, …

How The Thermal Spray Depot Can Improve Their Website SEO

Bob McDemus runs the Thermal Spray Depot – a supplier of thermal sprays which are used to apply materials onto a surface to enhance its properties or protect it from various forms of wear, corrosion, heat, and electrical conductivity. If you’re like me, you were probably unaware what “thermal spraying” was until I explained it. Bob has been in the …

How Bee Friendly Pest Control Can Make Their Phones Buzz

What does it take with SEO to generate some buzz online? Here’s a unique case study on a local service business doing great work: James Smith owns Bee Friendly Pest Control – a pest control company based outside Philadelphia in Collingswood, NJ. They specialize in safe pest control which harms mosquitoes, flees, and other pests – but doesn’t affect honeybees. …

How Oasis IV Therapy Can Inject Life Into Their SEO in Tampa, FL

Oasis IV Therapy is a mobile IV therapy company based in Tampa, Florida. They specialize in IV drips to combat illness, migraine, nausea, and fatigue. Based on their GMB, they also have over 90 5 star reviews – so they’re clearly good at what they do and have built a strong reputation around it. The owner of Oasis IV Therapy, …

How To Leverage Other People’s Content For Your SEO On Google

Owning your own personal knowledge panel is one of the most high authority things you can do online. When you have one, Google is essentially saying “This guy is well known and the information is accurate”. My knowledge panel is the first to appear when you search for “Dennis Yu” on Google. You might notice that this is separate from …

Does Your Business Qualify For Google’s Local Service Ads? Here’s How To Tell:

Google Local Service Ads (LSA) are a pay-per-lead advertising platform that allows local service companies to promote their services on Google. LSA Google only charges you for qualified calls. Meaning that if potential customers aren’t actively searching for your service, you don’t pay. Just like having a GMB profile helps you show up when someone is searching for your offer, …

The Paperless Agent’s SEO Strategy: How Kyle Strohschein Can Thrive By Building Authority

There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company.  But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …

Using AI to Quickly Process Images

This guide will teach you how to quickly process images. By the time you finish reading this guide, you will be well on your way to reducing image processing time by an average of 30 seconds per image. Task Checklist Information that you will need: Images to process. Tools that you will need: Chat GPT or Claude.ai account (free). Folder …

How To Tell If Your Website Designers Failed You

My team and I have conducted hundreds of website audits for local service businesses. So much so, we’ve even put together examples of the sites we’ve audited, so we can hold website developers and agencies responsible. And from all this work we’ve come to a simple conclusion: “SEO people” are clinically bad at their jobs. And just like a doctor …