A few weeks ago I had a Zoom meeting with Brian Devera of MrsBzzz Pest and Termite Solution based in Wayne, NJ. Brian was struggling with the same common challenge most local service business owners face – keeping the phones buzzing and getting more qualified leads organically and with digital marketing. In this article, we’ll go over MrsBzzz’s current digital …
You’re In Trouble – Here’s How To Fix It With Active Listening
If you’ve been sent this article, it’s because you’re in trouble. Don’t panic—it’s not the end of the road, but it is a sign that there are serious concerns with how you’re handling tasks and communication. You’ve probably seen our first video on active listening. Unfortunately, we’ve failed to see any changes as a result. If the same patterns continue, …
How to Publish Your First Book: Expert Advice from Chandler Bolt
Publishing a book may seem daunting, but as I discovered with Chandler Bolt, the CEO and Founder of Self-Publishing School, it’s more achievable than you might think. Whether you’re a digital marketer working with local businesses or a first-time writer looking to self-publish your manuscript, Chandler’s advice will guide you through every stage of the process. If you’ve dreamed of …
Why Marketing for a Personal Injury Law Firm Like MacGillis Wiemer is Challenging Yet Rewarding
In the heart of Wisconsin, MacGillis Wiemer, LLC stands as a beacon of hope for individuals facing some of the most challenging moments of their lives. As personal injury lawyers, they dedicate themselves to helping clients navigate the aftermath of accidents, negligence, and injustice. But behind the scenes of every successful case lies a robust marketing strategy—a vital component in …
Lost in Translation: How Group Chats Highlight Digital Communication Struggles
Hi everyone, I’m Jack Hughes, and I’ve had the privilege of learning from Dennis Yu, he has not only shaped how I approach marketing and Communication but also how I help parents navigate the complexities of raising kids in the digital age. I’m here to share some insights I’ve gained from both my personal experiences and the guidance I’ve received …
ClearView SkinCare: Detailed SEO Strategy to Attract Clients in Medicine Hat, Alberta
ClearView SkinCare, a medical spa in Medicine Hat, Alberta, offers treatments for skin rejuvenation, acne scars, and laser hair removal. Like many local businesses, they wanted to improve their online presence and attract more clients. We conducted an SEO audit with Cameron Snider, whose father owns the business, to assess their visibility. Cameron was excited to share that their rankings …
Building Authority: Why Google Doesn’t Know Who Christopher MacGillis Is—and How to Fix It
Google doesn’t know who Christopher MacGillis is, and that’s a significant issue for both his personal brand and his personal injury law firm, MacGillis Wiemer. Despite the hard work of in-house marketer Ethan Van De Hey, Christopher’s online presence hasn’t fully reflected his expertise and credibility in the competitive personal injury space. The problem? Competing in this crowded market requires …
Discover Strength Draper: Improving SEO to Attract Personalized Strength Training Clients
I teamed up with Jack Wendt to conduct an in-depth SEO audit for Discover Strength Draper, a boutique personalized strength training gym in Utah. Jack, who has a personal connection to the Draper location through his family, reached out to me for help assessing and improving the location’s SEO. Overview of Discover Strength Draper Site The site ranks for 789 …
Website Management: 4 Ways To Elevate Your Digital Presence
In today’s digital-first world, a law firm’s website is often the first point of contact with potential clients. For personal injury lawyers, this virtual “front door” plays a pivotal role in establishing trust, showcasing expertise, and converting visitors into clients. At MacGillis Wiemer, LLC, we understand the power of a well-managed website and continually invest in strategies to ensure it …
5 Ways To Effectively Create Custom Landing Pages for Each Practice Area
In the digital age, a strong online presence is crucial for any law firm aiming to attract new clients. One of the most effective ways to increase conversions and improve your website’s performance is by creating custom landing pages for each practice area. This strategy allows you to speak directly to your target audience and provide tailored information that resonates …
Cardinal Treatment Center: Expert SEO Analysis to Drive More Patients
Cardinal Treatment Center offers comprehensive residential and outpatient recovery programs in Southern Ohio. My buddy, Elliot Drake, spoke with Michael, the owner, about his need to generate more leads and clients. Elliot shared the overview with me, and we discussed the best SEO and digital marketing strategies to help Michael attract more patients. Looking at their site, I can already …
Behind the Scenes at ABC News on Election Night
On November 5th, I had the rare opportunity to step behind the scenes at ABC 7 News in Los Angeles on one of the most critical nights of the year: election night. This wasn’t just any newsroom visit. This was a chance to witness how a top-tier team operates during a high-pressure, real-time event where every second counts. I’m no …