This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the benefits of checklists and templates and employing virtual assistants for repetitive tasks. Processes and Training You don’t want to think about what you do during your day, and if you have assistance or people that work on your marketing team or whatever, …
Processes Based on Demonstrated Experience
This is an extract from “The Tom Ferry Podcast Experience” with Jason Pantana and me, where we talked about the importance of processes and the basis for designing such processes. My background is in Math, Economics, and Finance. I went to the London School of Economics for a Master’s degree and was a tutor at SMU. There’s a scene in …
Do Videos on Every Single Platform
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed video content creation and repurposing. Video Recording and Editing There are a lot of tools that will edit videos that are natively inside Facebook, TikTok, and Instagram. or integrate with email when you reply back. But the key is literally just using video …
Supercharge Your Personal Brand With the SAE Framework
Are you trying to grow your personal brand, but do not know how? Maybe a lot of you may be new in a certain vertical or industry. What can you do? How can you supercharge your personal brand? There are a lot of myths, though Myth is a myth, there are a lot of myths out there as to what …
Reverse Engineering How to Be an Industry Influencer
There are a lot of people that want to build communities. There are a lot of people that want to write a book. There are a lot of people that want to do lots of different things. But the question is how do you get started? There is no better person than my friend, Dr. Glenn Vo whom I have …
Digital Marketing Strategies for Agency Owners
A lot of people say that starting an agency is difficult because it’s too late, it’s too competitive and the churn rate is super high in social. But now is actually the best time to start a marketing agency because of what happened with COVID and all these people that are now starting to get online because of how quarterly …
This Is Why VAs Should Not Ignore Messages
Content Factory is a remote company which means there is no physical space where team members meet to collaborate and coordinate. We don’t have that. We all meet in a virtual office called cyberspace. Since all team members are fully remote, good communication is paramount. What does good communication look like? There is good communication when team members are responsive. …
How to Rank on Anyone’s Name
Ranking in digital marketing typically refers to the position at which a website or webpage appears in the search engine results pages (SERPs) for specific keywords or search queries. When someone searches for a particular term, search engines like Google display a list of relevant websites, videos, and other content ranked in order of perceived relevance and authority. When ranking …
Strategist Vs. Tactician
A lot of folks will declare themselves experts or strategists. They would say they are SEO experts, PPC experts, social media experts, and so on. But in most cases, they are only tacticians. We have a lot of friends who are expert consultants, and I even get called a guru all the time. Do you know why they’re called gurus? …
The Art and Science of Newsjacking
Newsjacking is how you influence the people (not the audience that you want to buy or engage) but the people who influence those people. With me in this episode is David Meerman Scott, which is a prolific speaker, author, and content creator who actually makes a lot of money by taking board seats and advisory roles with other companies and …
Interactive Video: The Future of Marketing
Do you have any idea why most landing pages appear terrible? Because most of the time, what most people do is have this video where everyone gets exactly the same experience. But people have different questions, they have different needs, and they have different perspectives. So instead of making your client go through everything, try to figure out what’s going …
7 Secrets to Growing and Scaling Your Personal Brand
Did you know what the most important number is in the world? It’s 1440. Why? Because that’s how many minutes you have during the day and if you spend it intentionally, you can fly. So if your goal is to become a speaker and whether you are a newbie, an agency, a business, or whatever it is, make sure that …