A friend of mine in HVAC came to me a couple days ago and said, “Dennis, what do I do about AI? I want to get my hands dirty. I want to roll this out for my team. I don’t want to be dependent upon consultants and agencies. The tool landscape keeps changing so fast.” I shared a framework I …
How We QA’d Marko Sipila’s Personal Brand Site
A Claude Opus 4.6 agent audited markosipila.com and found 13 QA issues across 11 blog posts and 10 pages — from SEO scores averaging 8 out of 100 to an empty Gallery page and raw markdown rendering on a live page. Here is exactly how the agent found every issue and what needs to happen next. The Task Summary The …
How Marko Grew His SaaS to 300 Customers Using Conference Videos
If you’re running a SaaS company or an agency, Marko and I have a simple trick for you. It costs almost nothing, takes very little effort, and builds more trust than any ad campaign ever could. Make videos at conferences. But not about yourself. The setup The evening before the ACA conference for HVAC companies, Marko and I walked through …
Local Falcon: How We Caught Google Changing Our Client’s Business Hours
Litsey Heating and Air in Louisville does 24/7 emergency HVAC work. They’re the kind of company that answers the phone at 2 AM when your furnace dies in January. One week, the weekend calls just stopped. Dead silent. When my team dug into it, we found Google had quietly changed their Google Business Profile hours to show them as closed …
Capital City Roofing: An Atlanta Roofing SEO Audit
Brad Strawbridge grew Capital City Roofing from zero to $3 million in year one and now wants $10 million — but his Atlanta roofing SEO is the bottleneck. A live audit with Brad and his COO Edward found a website so weak it carries almost nothing, while the Google Business Profile does all the work. Here is what we found …
Why Most Coaches Are About to Get Crushed by AI (And How Some Will Thrive)
Most course sellers and coaches are about to face a reckoning, and it has everything to do with AI. If you’re selling information, you’re in trouble. Information is now free. Anyone can ask ChatGPT, Claude, or any number of AI tools for the knowledge you’re packaging into your $200-a-month coaching program. AI cannot provide transformation. The shift from information to …
How We Updated Jack Hughes’ Personal Brand Site with 36 Blog Posts from His YouTube Podcast
Jack Hughes is the founder of Parent Tech Support and one of the youngest online safety advocates in the country. At 18, he turned his childhood experience of bypassing every parental control his parents set up into a business helping other parents protect their kids online. His personal brand website lives at jackhughes.me, built on the BlitzMetrics Personal Branding platform. …
Kevin Lee’s Framework for Dominating PPC, GEO, and the $100B Google Ad Spend Recovery
If you’re spending money on PPC, there is no other person I’d rather listen to than Kevin Lee. I first met Kevin about 22 years ago at Pubcon — back when it was still called Webmaster World — and he was already the go-to authority on paid search. He ran Didit, one of the original search marketing agencies, and has …
Level 6: Vertical Figurehead | The 9 Levels of Business Mastery at BlitzMetrics
Level 6 is the level we want everyone in the system to strive for when they first come in. It’s when you have the basic skills necessary to open your own business, start an agency, and service people in your hometown or a particular vertical you care about. The specialist, business partner triad Level 6 is about the specialist, business …
Level 5: People Manager | The 9 Levels of Business Mastery at BlitzMetrics
Level 5 is actually an easy step from Level 4 because at Level 5, you are a people manager. And as a people manager, you get to hire and fire people. From team lead to people manager At Level 4, you’re a team lead. You can reallocate resources, make recommendations, and participate in the hiring process. You can say you …
Level 4: Team lead | The 9 Levels of Business Mastery at BlitzMetrics
Level 4 is the second of the three triads. Levels 1 to 3, 4 to 6, and 7 to 9. Just like Level 1 is the hardest of the first trio, Level 4 is the hardest of the next. This is when you become a team lead. The jump from optimizer to leader At Level 1, you’re doing assigned work. …
Level 3: Metrics, Analysis, Action | The 9 Levels of Business Mastery at BlitzMetrics
Level 3 is when you have Metrics, Analysis, Action (MAA) under control. A lot of people think MAA is about blindly creating reports like a robot. That’s not the case. It’s about being able to think. Beyond just loading ads If you can create reports, load up ads, do some basic tuning, and communicate with team members, you’re on your …