Gain Access to A Pool of Trained Virtual Assistants

I am creating a million jobs primarily through partners, with companies I own a portion of, through conferences. I have created a quarter million jobs through onlinejobs.ph, which is the largest VA (virtual assistant) site in the Philippines with 2 million members. I frequently travel to Pakistan to connect with top people in developing countries and am also well-connected in the US business community.

At conferences, I connect people on both sides, introducing huge labor pools in developing countries to potential employers in the US. I also trains people in these countries to use tools and skills that make them employable by US companies. Some may doubt that it’s possible to hire someone for $500 a month, but it is real. I have hired armies of people, creating jobs for millions.

We’re generating employment opportunities in the US, and the more virtual assistants (VAs) you hire, the more supervision and leadership roles become available. For instance, if  an American manages a team of five or more VAs, she becomes a better manager and qualifies for a promotion when her team is more productive.

It’s fantastic because we believe that Americans are natural leaders and managers, not just workers. Though some may start with entry-level jobs, such as McDonald’s, we shouldn’t limit them to that. Let the VAs do the menial tasks that we don’t want to do. We should aspire to hire Americans and pay them a fair wage, not the minimum wage, even if it’s legal to do so. We shouldn’t compete with technology that can do the job, such as ChatGPT.

A common issue among agencies lies in the fact that they are all salespeople and not actual experts in their respective fields. While they may know more about SEO, WordPress, and social media than their clients, they often lack the necessary technical expertise to carry out the work. Essentially, they can talk a good game, but they can’t back it up with actual results.

If I were to speak to any of these agencies, I would bet that if I were to observe their operations, I would find that no one really knows what they’re doing. This is exactly what happened with the three agencies that one of my clients, Bryn Jones, previously consulted. Two of the three couldn’t even provide the analytical report to track conversions and take corrective action, which is essential for any digital marketing campaign. I call it the MAA (Metrics – Analysis – Action). This lack of technical expertise can lead to a breakdown in the entire campaign.

Even when Bryn Jones looked at the source code on the backend, he found that the work that was being done was not up to par.

Overall, while agencies may have good ideas and strategies, without the necessary technical skills to execute them, they are essentially selling nonsense.

Regarding agencies, I’m not accusing them all of being scammers, but in my experience, they often lack competence. Although they may not be intentionally trying to steal your money, their overhead costs and markup on labor can result in a significant increase in prices.

Instead, it might be more beneficial to hire individual experts for each specific task, such as digital plumbing or website development. While it may seem like more work to coordinate these different pieces, it can actually lead to better results since the client has more control and agency over the process.

Agencies may claim to be experts at coordinating digital marketing efforts, but often they are working on multiple clients at once, leading to a lack of focus and optimization. By bringing these tasks in-house and having dedicated teams focused solely on the company’s marketing mix, you can achieve better results and save money.

It’s essential to have transparency, ownership of accounts, and visibility into the processes to optimize and improve continuously.

Companies such as Nike and Red Bull allocate millions of dollars on influencers and celebrities. For instance, I was responsible for influencer vetting for Jack Daniels to determine which bands they should sponsor.

However, these companies are capable of spending money on influencers without a second thought, but for smaller companies who care about revenue, I would advise against hiring an influencer.

Instead, I would show appreciation to existing customers. I would honor and support existing customers. In my opinion, it is more beneficial to invest in the promotion of real fans than to spend money on random influencers.

For example, when Nike came out with a new shoe that was lighter and faster, the VP of Nike Running decided to round up the biggest people on Instagram and fly them out to a beautiful beach location to film them wearing the new shoes in slow motion. Despite my advice against this, they went ahead with the plan and released the advertisement, which turned out to be a disaster.

In contrast, I looked through Nike Running’s Facebook page and found ordinary fans who had completed a 5k, 10k, or even a marathon. I shared their stories and boosted their posts with my own money. I did not pay anyone, nor was it professionally shot. It was just completely authentic.

When I reached out to these fans, they were happy and appreciative. Instead of paying famous people to promote your product, honor and support people who already love your products and have knowledge about them.

These fans can provide more authentic reviews and comments, which can be more effective than random influencers who do not have any connection to your product or company.

There is an “easy button” for advertising on social media platforms such as Google and Facebook. However, these platforms have struggled to work effectively with agencies.

In an attempt to empower small businesses, Google and Facebook have sponsored events and hired sales reps, but the results have been less than impressive. Both platforms have realized that there needs to be some form of account management, but they have also recognized the need to simplify the ad creation process.

Social media and Google are essentially pay-to-play games, and the ad machinery of these platforms is like a Keurig machine. Pressing the “brew” button is similar to creating an ad campaign. The ingredients, such as customer feedback, reviews, and one-minute videos, are what count in the ad campaign.

The machine optimizes the targeting, so there is no need to hire an agency for an ongoing parasitic relationship. The collection of content based on relationships is still necessary, but there is no need to hide the process or play complex games with clients.

The content creation process involves collecting content and processing it. One aspect of content creation is creating videos, which is a huge opportunity for any business. For example, Bryn’s espresso martini product simplifies a complex process, making it a great candidate for a short video. There is no need for a professional videographer; instead, rely on customers to provide real, authentic footage using just their iPhones. Collect these videos in a folder that virtual assistants can then process through the Content Factory.

The six-stage social amplification engine consists of plumbing goals, content targeting, amplification, and optimization. If you remove the two outer stages, digital plumbing and optimization, you are left with the four stages of the content factory.

This is where you collect and process content, cross-post it, and promote it across multiple channels. Your VAs will primarily work within the content factory, while you can hire a freelancer to handle digital plumbing and optimization.

We have a range of tools, certifications, and training available for these stages, which are easy to use and AI-driven.

It would be beneficial for you to learn about the content factory and the four phases involved.

The organic reach on TikTok is a huge opportunity for digital marketing. TikTok’s main innovation is the “spark ads,” where businesses can boost other people’s posts, leveraging user-generated content as an advertising tool.

This approach solves the problem of businesses’ inability to create engaging content. Compared to Facebook, where even the most advanced ad systems don’t work if businesses can’t produce good content, with TikTok’s “spark ads”, customers do the work of creating content, while businesses only need to boost their posts.

One of my clients, World Gym, leveraged the “spark ads” feature to expand their program by reaching out to customers who posted about their fitness journeys on TikTok.