My friend Eric Skeldon paid $7,500 to an ‘SEO expert‘ to have some SEO work done. 9 months later, nothing happened– and this guy has disappeared off the face of the Earth. I tried Googling this guy and can’t find him anywhere. His website is now just a parked GoDaddy page. By the way, if their name is two first …
Arthritis of The Mind is More Dangerous Than That of The Body
I just turned 49 and am scared of being an old dog that can’t learn new tricks– stuck in my old ways… Arthritis of the mind is more dangerous than arthritis of the body. So I’m vigilant in asking myself… “What am I avoiding?” “What blind spots do I have?” When I first learned about ChatGPT, I jumped in to …
Access Checklist: The Tool to Prevent Digital Disasters
Late last night, a young agency owner published a YouTube video walking his client through his weekly status update. In that public video, he was sharing on screen what access he had and still needed– not realizing that he was publishing the client’s various admin credentials for the world to see. This includes admin to the website, Google Ads, and …
Boost Productivity with ChatGPT-Powered Knowledge Sharing
I’ve wasted hours per day answering the same questions over and over. The more people we have, the worse the problem gets. Same with more clients– yet, who doesn’t want to have more clients? And who wants to appear rude or “too important” to field questions from a client or team member? Enter ChatGPT, who (I said “who”, I know) …
Leverage the One Moment of Authority to Build Your Business
Do you know how to use the one moment of authority to be able to build your business? A lot of people don’t understand that you need one moment, one event, one speaking opportunity, or one podcast episode. It’s like how Russell Brunson wisely puts it, “You’re just one funnel away.” I will show you what to do when you …
Cracking the Code of Successful Digital Marketing: Avoiding the #1 Mistake in the Industry
This morning a client messaged me about their struggling business. It was my fault we weren’t generating enough calls. The team was making the #1 classic mistake of digital marketing agencies. After apologizing to the client, I told the team this. Remember that with every client, the first place we start is where they are making money. Know what is …
Unveiling the Power of SEO for Home Service Business Owners
In today’s digital landscape, home service business owners must adapt and thrive in the online world. To navigate this complex terrain, I welcome you to this insightful exploration of Search Engine Optimization (SEO) and its transformative potential for your business. As a retired search engine engineer with extensive knowledge, I aim to demystify the SEO landscape and provide you with …
Building a Strong Personal Brand
I’m grateful for all of you guys that are here because you want to grow your freelancing and your agency, you want to make more money, and Fiverr is a great place, Fiverr is a great partner. We’ve used Fiverr for a long time. For you to be able to grow, you’ve got to be able to build relationships even …
Will You (ab)Use My Brain if I Pay You?
As a new blog owner, I couldn’t be “happier” to share this “amazing” opportunity with all of you. Blogging allows me to express myself over news, events, and situations that would take a rather long conversation to achieve in person. Personal conversations are great and may provide more value than reading a blog, but it’s not in every day conversation …
The Self-Proclaimed SEO Expert
I was contacted the other night on Facebook by a supposed ‘SEO Expert’ looking for work. After a moment of talking with this individual (who will remain anonymous), they immediately began to set off alarms. I asked for a sample of their work, and after a long spiel about everything they’ve done, finally delivered a hastily prepared slide show that …
Get Listed in all the Search Engines and Directories
Last week, I was approached by a snake oil SEO vendor, who shall remain unnamed. For the low, low price of $49 a month, you can dominate the search engines and directories. And then there’s a premium tier at $100 a month and a top tier at $200 a month. At the top tier, you get featured placement in their …
SEO Witch Doctor
What is your SEO consultant selling? A colleague contacted me the other day, ranting about a lady that was pushing SEO and how she was a total scam. Her presentation was focused on DAO– something she made up. From her slides, DAO is the next step– the successor to SEO. But if your own site sucks from a SEO standpoint, …