Introduction Many exterior home service businesses rely on word-of-mouth, paid ads, or direct mail to generate leads. While these tactics work, content marketing is a game-changer that many contractors overlook. At Infinity Exteriors, we’ve leveraged content marketing to establish trust, rank higher on Google, and convert more leads—without solely relying on paid advertising. If you’re not using content marketing effectively, …
Spending a few days in the Miami–Fort Lauderdale area with Dennis Yu was an incredible experience. From meeting clients and mentees to conducting interviews and making content on the fly, every moment was a learning opportunity.
Have you ever wondered how a simple podcast could turn into a local marketing powerhouse? In Danny Leibrandt’s podcast, The Local Marketing Secrets, recorded in front of the Great Pyramids of Egypt, we discuss practical approaches to creating a podcast that attracts attention, delivers real value, builds meaningful relationships, and enhances local authority. Turning One Conversation Into Multiple Pieces of …
When it comes to roofing, most homeowners start their search with one big question: “How much is this going to cost me?” While price is important, making it the sole deciding factor can lead to bigger problems down the road. At Infinity Exteriors, we educate homeowners on why long-term value, quality materials, and expert installation should matter just as much—if …
How do we build trust and integrity in business when so many in power seem to lack it? On the Coach Yu Show, I interviewed Greg Beebe, founder of Excel Concrete Coatings, to hear his thoughts on maintaining integrity while navigating the challenges of entrepreneurship. Greg shared his belief in respecting leaders who follow through on their promises. He argued …
Introduction Home service companies, including roofing, siding, and window contractors, often invest heavily in paid ads, traditional media, SEO, and direct mail to generate leads. However, many fail to capitalize on the leads they already have. At Infinity Exteriors, we’ve fine-tuned our remarketing strategy to ensure that potential customers don’t slip through the cracks. If your business isn’t leveraging remarketing …
Have you ever Googled yourself and found… well, not much? For many professionals, being invisible online is a major problem.They’re great at what they do, but when someone searches for them online, they either don’t show up or their digital presence is weak. That lack of visibility costs them credibility, trust, and ultimately, business. Recently, I had a conversation with …
How can you ensure your landscaping business appears first when customers search for services in their area? In the Landscape Disruptors podcast, I joined Stanley Genetic to explore marketing strategies and digital tactics that landscaping companies can use to stand out and drive measurable results. When it comes to digital marketing, many people get caught up in vanity metrics, such …
The purpose of this article is to ensure your weekly MAA reports for local service clients meet our standards. It isn’t to replace our existing training on How To Optimize Like a Champ. This article also doesn’t replace our MICRO Optimization Course, which is for VAs and young adults who don’t need in-depth understanding. Before you compare your MAA reports …
The day started as I boarded a flight to Orange County with Dennis Yu. Our focus was high-level business strategies, AI, and content monetization. Matthew Januszek (founder of Escape Fitness) and Adam Townsend (CFO of Vizio), leaders who understand how to scale and win in today’s business environment, were waiting for us. A Hard Stop for a $2.7 Billion Deal At lunch, …
Ever thought you could go from having no experience in digital marketing to leading projects for a top agency, all without a traditional marketing background? Before I started, I was on a completely different career path: I’m a doctor. When I applied to join BlitzMetrics, I felt excited but nervous. What if I didn’t have what it took to meet …
Leslie Remy is making moves in her McKinney real estate business, Astra Realty. She’s got strong reviews, a motivated team, and her husband, Steve, stepping up to manage the backend. I walked Steve through an SEO audit to figure out what’s working and what needs fixing. What’s Working Well for Astra Realty One of those reviews came from Leslie’s past …
