When you have an exciting local story to share—whether it’s a community event, a charity partnership, or a big company milestone—getting featured in local news can be a game-changer. Local coverage builds credibility, boosts brand awareness, and earns high-quality backlinks that strengthen your SEO. But here’s the question: how do you actually find the right reporters, editors, and outlets to …
Reliability Isn’t Optional– It’s the Standard
Reliability is the foundation of our culture. Our clients trust us with their businesses, and our teammates rely on each other to show up consistently. Missing deadlines, skipping EOD reports, or disappearing without notice isn’t a small slip, it’s abandonment. Why reliability matters When someone doesn’t show up, they’re not just failing to submit a report, they’re letting down clients, …
How To Upload and Share Photos and Videos With Our Team
As a client or agency, sharing your photos and videos with our team means we can quickly repurpose content, build out assets like your personal or business website, and move quickly to reach your business goals. By sharing your photos and videos, you empower us to run them through all stages of the Content Factory, building your online presence in a …
How to Subscribe to Dennis Yu’s Google Calendar
If you have an active BlitzMetrics email account, you can easily subscribe to Dennis Yu’s Google Calendar. Just follow these steps: Step-by-step instructions 1. Open Google Calendar Go to: https://calendar.google.com/ 2. Access settings Click the gear icon in the top-right corner: Select Settings from the dropdown: 3. Find the subscribe option In the left-hand menu, click the dropdown labeled Add …
Meet Darren: Your Internal Linking Expert
Darren is our custom GPT-powered SEO assistant focused on internal linking for local business websites. He helps you uncover contextually relevant links that improve user navigation, reinforce topical authority, and lift rankings—without cluttering pages or repeating links that already exist. Who Is Darren? Darren is a specialized version of our AI assistant built for SEOs, agencies, and local operators. He’s …
How Infinity Exteriors Supports Veterans and Stands Out in the Community
At Infinity Exteriors, we believe that real leadership in the home exterior industry means more than offering seasonal promotions or price cuts. One of the most meaningful ways we live out that belief is through our Veteran Roof Giveaway—a program that provides a full roof replacement to a local veteran at no cost. Special thanks to ABC Supply and RedBox+ …
Why We Sometimes Have to Let People Go
I hate firing people. If you’ve worked with me, you know I’d much rather help someone level up, invest in training them, and give second and even third chances. I’ve personally spent hours doing someone’s work for them to show what “done right” looks like, and recorded step-by-step tutorials so they can learn. But sometimes, it’s about reliability. If someone …
Dennis Yu’s Two-Sided Network: Connecting Local Businesses with Certified AI Apprentices
Most agencies are broken. They charge clients a fee, outsource the work to unknown vendors, and hide behind buzzwords. There’s no accountability, no standard of execution, and no pathway for young marketers to grow real skills. Dennis Yu saw this problem 15 years ago and began building something different—a two-sided network designed to help local service businesses grow while training …
Why VA Agencies Waste Your Time (Even When They’re “Pre-Vetted”)
We’ve spent over $2,200 testing out “pre-vetted” VAs in the past month. What did we get in return? Zero usable output. If you’re thinking VA agencies will save you time, consider this a friendly warning from someone who’s been through the meat grinder more times than I’d like to admit. Round 1: The disappearing act We paid $600 each for …
The VA Who Knew Too Much
Just know it’s always okay to be honest and share how you feel. Which is not the same thing as calling me a racist, claiming you’re smarter than everyone else on the team, and being able to ignore clients. Free speech does not give you a license to be aggressively insubordinate. But it will get you fired. If you believe …
How Phoenix Home Remodeling Is Redefining the Mid-Tier Remodel: Jeremy Maher’s GCT-Driven Strategy for Quality and Trust
Jeremy Maher speaking on the phone with a client “Some clients that work with us are slightly high-end and looking to get good service and a better price than our high-end competitors.” That’s how Jeremy Maher, founder of Phoenix Home Remodeling, describes his company’s unique position in a crowded, often chaotic remodeling market. And that middle-ground identity is exactly where …