Why the Philippines? It’s not because the labor is cheaper, it’s because you have better people that can do things you normally can’t get done in the United States. They are loyal and passionate about their work… and it’s a pleasure giving them access to new opportunities, and paying them multiple times more than their local jobs. We helped a …
I’m boosting 174 tweets right now. Across 20 campaigns, spending about a dollar a day for each campaign, so $20 a day total. Each dollar lets me reach about 300 people. I get more for my dollar when I am going for conversion (150 people), less for engagement (900 people). I’m averaging 4.5% engagement and a 7 cent cost per …
This just happened and I feel so terrible for Remi. Remi runs job applicants through our screening. Check out below how she was treated by a VA who didn’t pass. While this candidate may have been offended or feelings hurt from failing, that’s no way to treat someone who is properly and kindly doing their job. Of course, it’s disappointing …
Who wants to play with a cool new tool called Tolstoy that lets us create “choose your own adventure” videos? This is the future of landing pages– instead of forcing everyone to watch the same 60-minute video, we can go straight to what they care about. And instead of taking many touches over many weeks, we can collapse it down …
Why Tucker makes me smile. When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects. That means communication is happening, clients know that someone is actually there, and we’re moving things along. A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because …
Here’s a powerful “social network” you probably haven’t heard of. Alignable drives exposure and leads for your business– kind of like LinkedIn + Yelp combined– mainly for local. In the last month of using it, I’ve rekindled hundreds of connections and made new friends. This B2B social network has generated 39 leads and 21 recommendations, too– and I’m still on …
A few years ago, someone posted a rant about my company BlitzMetrics on Reddit. The post said I was running a scam, tricking job applicants into doing free work. It got traction. People were chiming in saying things like “yep, that’s a con for sure” and “you should always get paid for your work.” If you didn’t know anything about …
That’s where a good business PR strategy comes into play and, especially in today’s fast-paced world, a good digital PR strategy. With all the tools that exist online, businesses can start communicating their messaging and stories effectively right away, on the cheap, and start building profitability and authority in their niche. In this post, we’ll talk a bit about traditional …
Before we started spending $10k/Month we started with a small budget of $500 – $1,000. The number 1 thing I learned when running ads on Facebook for your own agency is to start with lead ads. This will get the most responses right away and allow you to test your ad copy and images before you start to throw in …
Generating new opportunities through social media and SEO strategies is the name of the game for most marketing teams. It’s the promise most digital agencies try to deliver on. If you do not convert these newly found opportunities into paying customers, it’s all for nothing. As the amount of data and apps continue to multiply, and the fact that Moore’s …
Between 1970, and up until the 1990s, Mcdonald’s used various forms of their slogan “you deserve a break today” to position their brand message deep in their target audience’s psyche. This slogan, in the form of a jingle, positioned Mcdonald’s against one of its biggest competitors … not Burger King, but home cooking. The idea was to compel people to …
We think of Ikea for naked furniture, for example, or Krispy Kreme for mouth-watering donuts. That’s because these companies have developed a good brand differentiation strategy, either intuitively or intentionally. Sometimes though brands become so associated with their product, we conflate their name with it. For example, “Google it” means search for it online. “Hand me a Kleenex” means hand …
