As an agency owner, you already know most white label offerings are unbelievably bad. Most of the folks who white-label SEO, PPC, and Facebook ads to agencies prey upon the fact that being an agency owner is hard. So they lure in agencies with the empathetic promise of “you just focus on getting new clients” while we handle fulfillment, hands-off. …
How We Should Be Asking ChatGPT About Our Credibility: Lane Houk’s Example
Reputation makes or breaks your business. As someone who teaches local service providers to build trust online, I wanted to see how generative AI handles a credibility check. I ran a simple experiment: I asked ChatGPT about a marketer named Lane Houk, who sold me a pricey SEO platform that didn’t work. Rather than relitigating old allegations, I want to show how …