By: Aarun Rumbaugh Michael Jordan, the NBA’s best player yet, was a machine. Averaging 30 points per game in his career, and bringing 6 National titles to the Chicago Bulls, this phenomenon is praised in Chicago almost as a god of basketball. Through all the mix of him being a great basketball player, do Bulls fans actually realize some of …
How did NBA Team’s Fans React to their Team’s Playoff win or loss?
By Aarun Rumbaugh By: Aarun Rumbaugh How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs? The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT). Portland gained 12,000 more storytellers via their win. Washington came up with a surprising win against the Chicago Bulls, adding …
Does your brand actually matter anymore?
In a world of free flowing information, is your brand still relevant? Ashish Braganza, director of global business intelligence at Lenovo, thinks that developing a brand is key. With a minor presence in North America, they have seen the struggles of pushing into the market, but their development in has paid off. By having a longer lead time before any …
NBA Fans are Getting Excited for the Playoffs!
By Aarun Rumbaugh Today was the first day of the NBA playoffs. I thought it would be interesting to see which teams fans are most excited and engaged in today’s match-ups. We found the difference between the team’s PTAT% (People talking about This, also known as 7 day storytellers) on Facebook from Friday (4/18) to today (4/19). Monitoring PTAT changes …
Facebook has 74% of the NBA’s fans… and they’re more loyal
By Aarun Rumbaugh In fact, the stronger the team, the more Facebook fans they have. Chicago is at 91%, while Charlotte is at 50%. The top 50% of teams have 16.5% of their fans living in their home metro area. The bottom half average only 9.8%. Is Facebook a barometer of real world loyalty? The Lakers, at …
Identifying and Eliminating Passive Voice
“The donut was eaten.” Notice how we can’t tell who ate the donut. That’s called passive voice. Being clear about who is doing what and when (the 3 components of a task) is critical for getting things done. Direct, clear and concise communication is essential in the professional world. It’s imperative to ensure that your writing is as understandable to your …
Your killer PR team works for a dollar a day!
Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get them for a dollar a day. The results are tremendous. You get quoted in major news publications. Clients come rolling in, since they’re heard …
How Dalworth Restoration is growing their Facebook presence and engagement.
Dalworth Restoration is a damage restoration company around the Dallas-Fort Worth area. In the past, They were pulling $70 in spend with a CPF (cost per fan) of between $3 and $23 across 3 campaigns. 3 promoted posts didn’t do much. We followed a 3 campaign strategy of audience, engagement, and conversion, neatly tending and applying “miracle-gro” to our audience garden. …
How did World Pie Month grow so fast?
March 2014 is 3/14. Get it? A movement started by Spencer Taggart at LDS Business College in Salt Lake City has been spreading. Let’s take a look at the Facebook stats to understand how it’s grown. Their latest post got 351,000 organic reach and also 351,000 viral reach. The 916 shares are the main reason for the viral impressions, which …
A clever, easy-as-pie trick to get a prospect’s attention when they just won’t reply back
You meet a client at a conference and they express how excited they are to work with you. So you both enthusiastically agree to catch up in a few days, but they don’t respond. What went wrong? Were they just too busy to reply back? Was it just polite conversation with no intent? (Yes, we TOTALLY should get lunch again …
Does Winning Have a Social Media Effect for Sports Teams?
Sports fans are passionate. No matter what sport you talk about, no matter where you are, sports fans rabidly consume many forms of media. How can sports teams capitalize on an industry where the NFL alone makes $9 Billion? First, what motivates engagement? Are fans more passionate over a hard loss or a joyous win? Here is the win/loss record of …
Ever get a 83.3% CTR on Facebook ads?
Here is a page post engagement ad targeting an email custom audience for the recent L2E Conference. Within minutes, it reached 5 people and generated 5 clicks. So being relevant and timely is critical on Facebook. The frequency is 1.2, meaning that we had 6 impressions total. So someone in this audience saw the page post twice– perhaps clicking on …