Processes Based on Demonstrated Experience

This is an extract from “The Tom Ferry Podcast Experience” with Jason Pantana and me, where we talked about the importance of processes and the basis for designing such processes. My background is in Math, Economics, and Finance. I went to the London School of Economics for a Master’s degree and was a tutor at SMU. There’s a scene in …

Why VAs and Checklists are KEY to Scaling Small Businesses

The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc.  We believe that, in a few years, digital marketing will be replaced with  LOCAL MARKETING.  But this shift is not here yet.  Why do businesses need digital marketing? The demand side is ignorant. …