This is an extract from Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed some hacks for creating content. Create Video Content and Repurpose Many find creating content, especially videos, very scary and challenging and don’t know where to start. Start with a long-form piece of video. And if you’re not good on video, podcast, or whatever, we typically find 30 to …
How to Leverage Google My Business to Drive Leads
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of setting up the Google My Business Page. If you want to drive leads, buyers, and sellers, phone calls, it will be inside Google My Business because it is a local play. Google’s so smart that they can infer local. So, for example, they know the …
How to Rank on Anyone’s Name
Ranking in digital marketing typically refers to the position at which a website or webpage appears in the search engine results pages (SERPs) for specific keywords or search queries. When someone searches for a particular term, search engines like Google display a list of relevant websites, videos, and other content ranked in order of perceived relevance and authority. When ranking …
Tips from the Expert: Getting your GBP Optimized with Maria Elena Duron
How is your business appearing on Search Results? Is your business appearing on the 1st 100? So a lot of people believe that Google Search is the world wide web and it is not. It’s the biggest library on the world wide web. And people will believe that the Google bot will just find them when they put something online …
Things To Consider While Using Google My Business Profile
Maria Elena Duron is a marketing coach and a Google trainer. She shared vital information about Google My Business Profile on the Coach Yu Show. Google My Business Profile Setup And if you don’t want people to come to your location, you can unpublish your address once you get verified. Setting up your business profile allows you to say, You cannot …
Why you should have your own Google My Business Profile even if you’re part of another business
Maria Elena Duron is a marketing coach and a Google trainer. On Coach Yu Show, she shared some vital information about Google My Business Profile and how she is helping small businesses with their digital marketing. I asked her a couple of questions about Google tools, and this is what she had to say: Let’s say I am a mortgage broker …
Google is Getting Smart at Searches, So Should You
The website set up today is like throwing everything at you. There is no decision mechanism, no way to differentiate what you’re interested in; usually, there are a few pieces of information we need. For Example, One of my clients, Carl, is trying to help people decide how to get to the grand canyon. The grand canyon is one of …
The Secret to Digital Marketing Success
So most people, when they go into digital, look at one channel, focus on PPC or find social media interesting or they start with the tool. They start building websites and their digital journey usually is haphazard. Because it’s just whatever their friends are working on, or they get a client and whatever that client needs, that’s the skill that …
How Virtual Auctions Help Nonprofits Reach a Wider Audience
Profiting online isn’t solely for for-profit business. Nonprofits can also prosper online using similar digital marketing skills and strategies as those used by their for-profit counterparts. While there are many digital opportunities for nonprofits to explore, including social media and PPC , one unique opportunity stands out for those non-profits wanting to increase their donations. That is, virtual auctions. In …
Improve your Website SEO
Are you thinking of redesigning your website? I can’t tell you how many times people feel like they need to rebuild their website. But before you pull the trigger on spending $5,000 for someone to do the redesigning of your website, consider what I am about to tell you as I hear a lot of times the reasoning, “I need …
How To Rank in Top 3 On Google My Business
Most local merchants get 90% of their clients from Google My Business. It doesn’t matter if you’re a dentist, doctor, real estate agent, lawyer, or anything else… the majority of your business is coming from Google. Why? Because 86% of searches are being done on Google. People want to make decisions fast, and for that they need information. Well, GMB …
Want to Rank in Top 3 on Google My Business? Here’s What Content You Need to Create
What content should you post on GMB? A lot of photos. And when I say a lot, I mean dozens of pictures each week if you can. It might sound kind of crazy, but the more you post, the better your profile will be. If you don’t know what kind of photos to upload… it doesn’t really matter. Photos of …