Michael Pacheco: Navigating Your Online Presence

In a conversation on the Coach Yu Show with Michael Pacheco, identified with the LinkedIn profile “Strategy Cowboy,” we discussed the significance of owning search results and leveraging a Google knowledge panel to establish a strong online presence. Michael’s ability to dominate search results is pretty amazing. Michael emphasized the importance of such visibility for coaches and entrepreneurs. The conversation …

The Future of LSA and SEO For Personal Injury Firms With Corey Vandenberg

Recently on the Coach Yu show, I interviewed Corey Vandenberg of CLIXSY on Local Service Ads (LSA). LSA has confused the crap out of people. Whether it’s for you or your marketing person, Corey has data with examples and some shocking revelations about the kinds of things that get you suspended and the things that you can do now, and …

Google Grants

The Free $10,000 From Google That Most Nonprofits Aren’t Taking Advantage of

I want to shed some light on how nonprofits can make the most out of Google Grants. Google Grants is a fantastic resource for nonprofits, offering up to $10,000 in monthly advertising funds if you have a 501(c)(3) status. But many nonprofits struggle to optimize their grants effectively. We’ve been working closely with Google for 17 years, conducting webinars to …

Hacks for Creating Content

This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed some hacks for creating content. Create Video Content and Repurpose Many find creating content, especially videos, very scary and challenging and don’t know where to start. Start with a long-form piece of video. And if you’re not good on video, podcast, or whatever, we typically find 30 to …

How to Leverage Google My Business to Drive Leads

This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of setting up the Google My Business Page. If you want to drive leads, buyers, and sellers,  phone calls, it will be inside Google My Business because it is a local play. Google’s so smart that they can infer local. So, for example, they know the …

How to Rank on Anyone’s Name

Ranking in digital marketing typically refers to the position at which a website or webpage appears in the search engine results pages (SERPs) for specific keywords or search queries. When someone searches for a particular term, search engines like Google display a list of relevant websites, videos, and other content ranked in order of perceived relevance and authority. When ranking …

Google is Getting Smart at Searches, So Should You

The website set up today is like throwing everything at you. There is no decision mechanism, no way to differentiate what you’re interested in; usually, there are a few pieces of information we need. For Example, One of my clients, Carl, is trying to help people decide how to get to the grand canyon. The grand canyon is one of …