Below you'll find a list of all posts that have been categorized as “Google”
Most B2B advertisers on YouTube make the same mistake: they target keywords like “roofing services” or “roof repair near me” and end up showing their ads to homeowners — not the roofing contractors they actually want to reach. If you sell software, supplies, coaching, or services to roofers, you need lateral targeting, not direct consumer targeting. This article walks through …
Dennis Yu gave Claude AI a plain-English brief to promote his interview with Erik Huberman on YouTube. Claude built the entire Google Ads campaign — targeting, bidding, creative, and launch — without a human touching the interface. Here is the full breakdown of how it was done, what it cost in tokens, and what came from BlitzMetrics guidelines vs. AI knowledge.
Litsey Heating and Air in Louisville does 24/7 emergency HVAC work. They’re the kind of company that answers the phone at 2 AM when your furnace dies in January. One week, the weekend calls just stopped. Dead silent. When my team dug into it, we found Google had quietly changed their Google Business Profile hours to show them as closed …
Taylor James runs Dumpster Dogs and DD Waste out of Austin, Texas. He came to the BlitzMetrics team with a clear list of his top ten Google Maps keywords—terms like “dumpster rental Austin,” “roll-off dumpster rental Denver,” and “porta potty rental Austin”—and a straightforward question: how do we start ranking for these? The answer was not what most business owners …
How we keep this page current: the monthly refresh system, documented.
Building a personal brand in today’s digital landscape is no small feat. It takes strategy, consistency, and a clear mission to stand out. Recently, I had the opportunity to sit down with Dennis Yu, a digital marketing expert who has helped shape countless personal brands. Our conversation touched on some of the most important principles behind building a brand that lasts—principles that have shaped my own journey as well.
I joined Danny Barrera, founder of Contractor Click and Concrete Marketing Crew, to walk contractors through exactly what Google looks for if you want to rank. Dan and I have collaborated on projects over the years, including live audits with the San Francisco SBDC and mutual support across social media. I’ve seen firsthand how Dan helps contractors win by applying …
His approach to business demonstrates how authenticity and effort can transform customer feedback into a powerful growth engine. Salvatore’s detailed reviews, often paired with photos, help his business stand out in a competitive market. This not only boosts his credibility but also ensures his business stays visible to potential customers searching for trusted plumbers. Google reviews are crucial for local …
This article explains how to select the best GMB categories to boost visibility, drive qualified leads, and build trust with potential clients. Keep in mind that Google My Business (GMB) is now called Google Business Profile (GBP). Why Choosing the Right GMB Category Matters With over 4,000 categories available, choosing the right GBP categories can mean the difference between being easily found …
In a conversation on the Coach Yu Show with Michael Pacheco, identified with the LinkedIn profile “Strategy Cowboy,” we discussed the significance of owning search results and leveraging a Google knowledge panel to establish a strong online presence. Michael’s ability to dominate search results is pretty amazing. Michael emphasized the importance of such visibility for coaches and entrepreneurs. The conversation …
Recently on the Coach Yu show, I interviewed Corey Vandenberg of CLIXSY on Local Service Ads (LSA). Corey helps Law Firms get a greater number of qualified calls through digital marketing. One of the best ways to do this is through LSA. LSA has confused the crap out of people. Whether it’s for you or your marketing person, Corey has …
I want to shed some light on how nonprofits can make the most out of Google Grants. Google Grants is a fantastic resource for nonprofits, offering up to $10,000 in monthly advertising funds if you have a 501(c)(3) status. But many nonprofits struggle to optimize their grants effectively. We’ve been working closely with Google for 17 years, conducting webinars to …
