What content should you post on GMB?
A lot of photos.
And when I say a lot, I mean dozens of pictures each week if you can.
It might sound kind of crazy, but the more you post, the better your profile will be. If you don’t know what kind of photos to upload… it doesn’t really matter.
Photos of your staff, of the food, of customers (with approval), of the location, of events happening in your store or office.
Videos too – people love to see video content!
And while you’re taking these photos and videos, encourage people to leave reviews.
Of course, don’t cheat and say “We’ll give you a free dessert if you leave a review”, because Google will catch you on that.
There are people who stack their own reviews or try to screw the competition by putting one-star reviews… and they always get caught.
Even if it doesn’t happen in the short-term, at some point down the road the platforms will catch up (or even your competitors might notice and tell on you). When that happens, you risk losing all your reviews (even the good ones) and you’re probably going to get suspended.
Use Google to Your Advantage When Creating Content
Look, coming up with new ideas doesn’t have to be hard at all.
Make use of Google’s own functions to find out what people want to know, and give them exactly that.
Google Predictive Search:
Google’s predictive search feature uses a predictive search algorithm based on popular searches to predict a user’s search query as it is typed.
So we search for “pizza near me”, we get a list of other things people might be searching for.
You can take these and create posts and even blog articles about them. Talk about how you’re doing delivery, when you’re open, and other things.
People also ask:
This is another great option for ideas. Similar to predictive search, Google is offering you other keywords people are searching for. These are just 4 questions that came up from the keyword “pizza”.
And lastly, the related searches that you’ll find at the end of the page.
Playing around with different keywords will get you more ideas, the more detail you put into your search, the better the ideas.
So if you have a website, then you want to be able to give them exactly what they want.
So you literally need to pay attention because most people don’t care enough about this, even if they should.
Everything that shows as a related search, make a webpage for it, and put it on your website.
Now the easiest way to do that is you just make a list of these things, and then you open up your phone, go to the camera and record a one-minute video for each.
Video is amazing, and one-minute videos are even better because people don’t have patience. 60 seconds is enough time to share an important idea.
Once your videos are done, send them to a virtual assistant to edit them, or just post them right away.
Then you can do a lot of different things, post them on your website, on social media, you can transcribe them, and then turn them into articles…
If you want to do it yourself, you can do that too, though it would be better to save your time for other activities that are related to your expertise.
For writing articles you can also use Artificial Intelligence for an affordable price. Check this out at jasper.ai
Creating and publishing content at this level will bring more traffic to your business because Google is going to show them when people search for those keywords.
If you want more information on how to optimize your GMB profile for attracting more clients, go here and watch a free detailed recording https://blitzmetrics.com/pizzasummitgmb/
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.