Below you'll find a list of all posts that have been categorized as “Branding”
We think of Ikea for naked furniture, for example, or Krispy Kreme for mouth-watering donuts. That’s because these companies have developed a good brand differentiation strategy, either intuitively or intentionally. Sometimes though brands become so associated with their product, we conflate their name with it. For example, “Google it” means search for it online. “Hand me a Kleenex” means hand …
If you’re still running the show all by yourself, you’re working hard but not working smart. Maybe it’s time for you to hire people and become an agency.
In a world of free flowing information, is your brand still relevant? Ashish Braganza, director of global business intelligence at Lenovo, thinks that developing a brand is key. With a minor presence in North America, they have seen the struggles of pushing into the market, but their development in has paid off. By having a longer lead time before any …
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share 1) What is your agency truly about? What do you stand for? What’s your vision? What is it that motivates you? You must narrow to an area of expertise, which paradoxically is how you increase your …
Most branding and reach is targeting the top of the funnel– TOFU. And the PPC experts focus on the conversions at the bottom of the funnel. But connecting brand power to conversion requires a strong Middle of Funnel– MOFU. B2B is the hardest area to drive meaningful engagement on Facebook– often a mix of silly cat photos and heavy whitepaper …
