The 7th most visited website in the world is Wikipedia which is viewed by at least 400 million people monthly. Wikipedia is a worldwide open-source encyclopedia that establishes the fame of notable people, places, and events. Having a page on Wikipedia establishes you as world-renowned and relevant to history. Google assigns it as a high authority domain which for social …
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My friend, Ali, told me he got laid off today. Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurant and retail workers are losing their jobs– and it’s not their fault. My heart breaks. Same for workers everywhere– even entrepreneurs and agencies– as Corona …
Learn how to succeed online in 2020 with the help of 30+ experts!
2019 caught a lot of business owners off guard– ad costs went up, ROAS went down, old strategies stopped working like they used to. In order to see success in 2020, you’ll need to be armed with the latest strategies in paid advertising and digital marketing. But where can you learn them? Next month, 30+ industry experts will be coming …
Learn Facebook Marketing with us in Tel Aviv!
We’re so excited to come to Israel for the first time this month! Come learn Facebook marketing with us at the DMIEXPO conference in Tel Aviv on November 24th-25th! We’ll be sharing with you all the latest and greatest Facebook marketing strategies we’ve received directly from Facebook themselves. We’ll be covering topics such as how the pros optimize their ads, …
5 Levels of Content Strategy Video
As a designer, I like to dive into the content that I am designing for. I love learning and I am curious pretty much about any subject. While marketing isn’t my top subject, I believe in simplicity and visual learning. To create a video like this, simply place the image you would like on half of your screen. Open up …
Video IS Your Funnel
Today, I want to reframe how you think about your marketing. I think this will be the key to the future of all of us. There are a couple of key messages: video is your funnel; it’s not that your funnel is made up of videos. The algorithm can push content based on how they interact, what they say, and …
Why VAs and Checklists are KEY to Scaling Small Businesses
The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc. We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING. But this shift is not here yet. Why do businesses need digital marketing? The demand side is ignorant. …
How To Use Facebook Audience Insights To Understand Targeting
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
How to create, edit, share, and boost a WHY video
Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, …
What do you do when a client won’t respond to email and won’t use your project management system?
Some of them prefer to use Facebook messenger and text, which leads to side conversations. And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this quickly becomes a mess. We use basecamp so we have an audit trail– to prevent “he said, she said”. Our rule, that all clients …
Video Trends and Insights for 2019
What are the biggest trends in video for 2019? Vertical video— in 15 second and 60 second formats, designed for sound off in Facebook and Instagram stories. Video for DTC (direct-to-consumer) companies that sell via highly produced entertaining and funny stories– like the Harmon Brothers and Chamber Media produce. Video replacing email for real estate agents, mortgage brokers, and other …
Why Am I Seeing a “Continuation” Thread in Basecamp?
Gmail has a 100-comment limit per thread. So when we’re getting close to that number of comments, we start a continuation thread that references the original thread. If you’re a client, this is a good thing, since it means we’ve gone through a lot of communication and iteration cycles to tune your campaigns. Rather than wait to 100 comments in …