If you look at a map of the world and randomly put your finger on a place, often you can generate an image in your mind of the differences of that area compared to others. A similar thing happens with brands. Brands that develop a good brand differentiation strategy tend to stick out in our minds. We start to associate …
Recent data suggests 44% of a company’s market value is attributable to CEO reputation. One CEO who’s reaped the benefits of a strong reputation is Dennis Yu. He’s built multiple successful businesses and helped thousands of people around the world, much of which has been the direct result of his powerful personal brand. Building your personal brand is no longer …
You’ve heard that LinkedIn is where Facebook was 10 years ago– an early opportunity for us to get massive reach, traffic, and sales. But do you know how the LinkedIn algorithm is different from all the others and what you must do to take advantage of it? Of course, having a larger connection base and having high-quality content that makes …
Most It services companies think that they’re marketing. But when you look at their web presence, you see stock art photos of people celebrating in conference rooms– one of every nationality. When was the last time you saw that? More importantly, there’s no authority (showing why YOU are worth hiring), no authenticity (who are those people hiding behind the website), …
When it comes to managing a blue checkmark account, it may seem intimidating, but it is quite simple. Before engaging with others, you need to make sure you have an idea of how the account owner would respond. You don’t want to post in a voice that is the opposite of what the account owner would post in. For example, …
By Aarun Rumbaugh If you’re using Mura as your website’s Content Management System, you may be curious on how to post your blogs. After all, this is the best way to increase your site’s SEO ranking. The first step is to click the three vertical dots to the left of the Blog folder. Next, click on ‘Add Content’. Then select …
By Aarun Rumbaugh Even if they had a $99 surgery special and claim they have 2,000 other doctors on a brand new website? Probably not. In case you’re wondering, this is the same principle when it comes to those “experts” that rely on cold outreach to sell their services. For example, I had an individual contact me via email to …
There’s never a bad time to get started with SEO. SEO is an immensely powerful and important part of our content strategy, and it intertwines with cross-posting. The better we know SEO, the better we can optimize our cross-posts – since we understand exactly what the search engine is looking for. We use tools like SEMRush and Ahrefs to streamline …
When a team member asks for something, you deliver! From his daily status report this morning: It’s cold and gloomy here today in Greenville, South Carolina (view from my hotel): I saw this and went to Amazon Prime, finding same-day delivery for free on this item: And I get a free gift note, so why not? I also choose the gift …
I boosted the Ahrefs SEO health score on maui.thespecific.com from an 80% (Jan 26) to an 98% (Feb 2). Here’s the best part: it only took me 20 minutes, and it doesn’t require any special skills or SEO knowledge. To quickly improve the site health score, I added meta descriptions to each post, added alt text to images, adjusted <h1> …
Here is how to grow your audience for $1 per day by using automated rules to optimize your Facebook ads. The above ad is doing surprisingly well despite some potentially conflicting objectives. When we run the Traffic Objective, the ad will have a “Learning” phase. Thus, you usually use your hottest audiences and scale your spend when you retarget …
The following is a guest post by Shawn Dill and Josh Nelson, adapted from the Seven Figure Agency Podcast. One of the things that we live by is that you cannot give what you don’t have. To be the change you want to see in the world, you need to have something yourself first. There’s no amount of poverty that …
