Owning your own personal knowledge panel is one of the most high authority things you can do online. When you have one, Google is essentially saying “This guy is well known and the information is accurate”. My knowledge panel is the first to appear when you search for “Dennis Yu” on Google. You might notice that this is separate from …
The Paperless Agent’s SEO Strategy: How Kyle Strohschein Can Thrive By Building Authority
There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company. But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …
Using AI to Quickly Process Images
This guide will teach you how to quickly process images. By the time you finish reading this guide, you will be well on your way to reducing image processing time by an average of 30 seconds per image. Task Checklist Information that you will need: Images to process. Tools that you will need: Chat GPT or Claude.ai account (free). Folder …
How To Tell If Your Website Designers Failed You
My team and I have conducted hundreds of website audits for local service businesses. So much so, we’ve even put together examples of the sites we’ve audited, so we can hold website developers and agencies responsible. And from all this work we’ve come to a simple conclusion: “SEO people” are clinically bad at their jobs. And just like a doctor …
How to Attract High-Paying Clients from Anywhere
As someone coming from the Philippines or Pakistan, it’s not uncommon to encounter the assumption: “oh, you’re American, and your English is excellent – that’s why they pay you more. Let’s face it, location and accent shouldn’t be barriers to success in the digital marketing world.Here’s the secret weapon you might not know about Perceived Authority You’ve heard of actual …
How Capturing Moments with Clients can Pay Dividends Forever
My recent trip with Dan Ulin and Dennis Yu across Pakistan, India, and Dubai offers profound insights into leveraging real-world experiences for impactful digital marketing. In this article, I hope to explain the significance of capturing moments with clients that can pay dividends forever. The Narrative of Authenticity Our adventure was not just a trip; it was a series of …
It’s Not About You: Why Promoting Others Is Key To Growing a Personal Brand
AJ Wilcox Influencers spend every day talking about themselves. This isn’t effective for sales, connections, or growing brands. You’re probably asking yourself: “But I’ve got this great idea I want to share with the world. Why shouldn’t I be the one talking?” Simple. It’s more powerful when others talk about you. Take my friend Eric Jones. If I’m Eric Jones …
Unlocking the Secrets of Law Firm Growth: Maximizing Marketing Data for Rapid Expansion
Josh Konigsberg and I will discuss why making decisions based on marketing data is essential for your Law Firm’s growth. But first, let me share my background and how I became interested in leveraging data for better business growth. I’m an old-school search engine engineer, having laid the groundwork at Yahoo when it ruled the search landscape two and a …
The Next Gold Rush? Why Established Businesses Are Flocking To Advertise On TikTok in 2024
Did you know that the ages 40+ is the fastest growing demographic on TikTok? You’re not alone if that’s surprising to you. One of the biggest complaints we hear is that businesses think that their ideal clients aren’t on the platform. As someone who wrote the #1 selling book on TikTok Ads on Amazon, I disagree. What we say is …
The Secret to Agency Growth: How to Leverage LIGHTHOUSES for Client Acquisition (Even if You Don’t Have Big Clients Yet)
Agency owners ask me every day how to generate clients. In this Scaleblazer session, I sat down with Domenica Martinello and discussed spammy sales tactics and how you can differentiate yourself. Someone messaged me yesterday and said “you have to send at least a thousand emails per day to get results.” My question to them was: “Who the heck are …
Simple Things NuVision Window Film and Graphics Can Do To Take Control of Their SEO And Become Googleable
NuVision is a business window tinting company based in Milwaukee, WI owned by Scott Mack. Their goal is to get more visitors and business into their website through organic search and becoming more Googleable. Specifically, B2B sales instead of the typical car tinting services, which they’re trying to avoid since auto-tints are cheap and range from $50 – $200. Local …
How RivalFlowAI Can Highlight Your Competitor’s SEO (And How To Take Advantage of It)
My good buddy Mike Roberts, who created SpyFu, is a legend in the world of SEO and PPC. He also created Nacho Analytics a couple years ago, which allows you to view the analytics of Anybody’s website as if you’re logging into their Google analytics. Now he’s come out with a new tool for taking advantage of generative AI call …