Agape Decks and Fences is a business started by Chris Cathey of EternaTurf and is located in Louisville, KY.
Just like the name suggests, Agape’s mission is to install decks and fences for homeowners and businesses around the Louisville area.
Since we’re working on Chris’ other venture, EternaTurf, we want to work our magic on this website just like we’re doing for EternaTurf to generate more calls for the business.
In this article we’ll go over our strategies to achieve this and give Chris a plan for how we’ll get more calls in the door.
Let’s start with Agape’s SEO:
Functionally, Agape Decks and Fences has no SEO power at all.
For our backlinks, we have no relevant posts for Agape. This is important to have for any business because it shows Google that the website is relevant and people are talking about it.
Whenever you see a bunch of none-sense domains linking to a site, you can be sure the SEO power is essentially 0.
Looking at the keywords for Agape, we can also see that we’re currently only ranking on 2 at the time of writing. These keywords aren’t specific to Louisville or are generating us any traffic.
Ideally – we want to see keywords that are generating us organic traffic and are relevant to the service area for local service businesses. To do this, we need more SEO power and to produce more content which is relevant.
For Agape’s GMB, we only have 2 reviews and the most recent was from over 3 months ago.
The reason why the reviews are important is because we want to generate recent, positive reviews to impact our reach. The key here is to not only have a good rating score, but also have recent good reviews. This is so Google can confirm that the business is still operational and is producing happy customers.
The good news here is that they have many images of their work and no stock art. They also have a huge reservoir of images and works completed they can reach from for content.
Using our map tool LocalFalcon, we can see that we’re struggling to rank anywhere outside of Prospect, KY for the term “deck builder”.
This means that anyone searching for the term “deck builder”, even in Louisville, is going to have a very hard time finding our GMB and hiring us as contractors.
The good news is that once more reviews are in and our GMB is built out – we can start to expand this map and generate more organic calls as a result.
What can we change for Agape Decks and Fences website?
Now that we’ve given a brief SEO audit for Agape, what should we go about fixing on our site to improve the rankings?
The good news here is that the website is well put together and the home page features what we like to see for local service business websites. This includes a clear call-to-action with a phone number on the page and in the top right, a list of services, and real image followed by what they do in our service area.
What we want to include here is more E-E-A-T content which signals to Google and to users that we do a good job.
For example, Chris Cathey, the owner of Agape Decks and Fences, should answer PAA questions on video which we can then repurpose into blog posts and site content. PAA questions are the common questions users ask when they Google things.
We can ask ChatGPT to produce a list of these questions which Chris can answer on camera, which we can then repurpose into articles and FAQs on the website.
By answering these questions, we have the opportunity to appear in the PAA section on Google searches and prove to Google and users that we demonstrate expertise. It’s good that we have a blog section up already, so we can then repurpose the answers into posts for even more SEO power.
We should also have LSP (local service pages) on our website. These pages will allow us to target individual locations around Louisville and get us more traction.
Fortunately, we already have LSPs implemented for EternaTurf, so we can use these same locations. The point here is to maximize reach.
The last big thing (among others) that should be included for the site are individual service pages. Right now, there’s only one service page on the site.
Ideally – we’d like to see a page dedicated for fencing, deck building, deck covers, and more. This will help out our SEO as well as show the range of services we provide more clearly.
This will also mean more opportunities for potential customers to find and call us for our services. Meaning that we can let Google do much of the work once everything is up and running.
How will we generate calls in the short term?
The short answer is through LSA and Google PPC ads to generate call volume as soon as possible. And fortunately, carpentry is included as a local service ads category.
Agape has already been running LSA for some time with little success. A main reason for this is a lack of booked calls.
The other reason goes back to the few reviews on our GMB. Because LSA and your Google Business Profile are closely related, few reviews impact visibility. Therefore it’s a top priority for Agape to generate more positive reviews for their GMB as soon as possible.
We have enough images in our LSA account already – now we need to generate more reviews as well as start booking the leads that come in the door so Google can send us more over time.
We can also use PPC ads for users searching for “fence builder” or “deck builder” within 25 miles of Louisville. This can stand as a way for us to generate more calls while we wait for LSA to catch up.
Agape Decks and Fences will grow because Chris Cathey does good work.
Just like we’re growing EternaTurf, the only reason this is possible is because Chris’ contractors do good work for the customers they service. Without that, nothing is possible.
This is a lesson for any other local service businesses. You cannot use some “SEO trick” to escape the fact that your customer’s experience matters the most.
As long as you do your best to prioritize giving your customers good results – the rest is fairly easy to take care of.