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Chris Cathey, who already runs EternaTurf, launched Agape Decks and Fences to build decks and fences for homeowners around Louisville, KY. This audit found a well-built site with almost no SEO power behind it — real work that Google cannot yet see. Here is the gap and the fastest path to more booked calls.
2
organic keywords ranking — neither local to Louisville nor driving traffic
2
GMB reviews, and the most recent landed 3+ months ago
1
service page on the whole site — fencing and deck building share it
Agape does good work and the homepage shows it — clear call to action, a visible phone number, real photos instead of stock art. The problem sits underneath: a Louisville deck builder SEO profile with essentially zero authority. We start every local audit with the SEO stats and backlinks, then move to what actually drives qualified calls.
Read The SEO And Backlink Signals
Functionally, Agape has no SEO power at all. The backlink profile is filled with nonsense domains rather than relevant posts, so Google sees nothing that says this business matters. Relevant links from real sources are what prove a site deserves to rank — junk directory links pass almost no authority.
The keyword picture is just as thin: only 2 organic keywords, neither tied to Louisville nor sending traffic. A LocalFalcon scan for “deck builder” shows Agape ranking only around Prospect, KY — meaning a homeowner searching in Louisville itself will struggle to find the business. The fix is more content built around the real service area, backed by enough authority to rank it.
| Signal | What the audit found | Why it matters |
|---|---|---|
| Backlinks | Nonsense domains, no relevant posts | No authority flows to the site |
| Keywords | Only 2, none local, no traffic | Invisible for the searches that book jobs |
| Map rank | “Deck builder” ranks only near Prospect, KY | Louisville searchers cannot find Agape |
| GMB reviews | 2 reviews, newest 3+ months old | Google wants recent, steady proof |
RUN THIS YOURSELF
Run a client’s GMB term through a map-grid tool like LocalFalcon and watch where the pin ranks across the metro. If it only shows up in one suburb and disappears in the main city, that is your proof the profile is not built out — a finding any young agency owner can screenshot and hand to the owner.
Build Out The Pages Google Can Rank
The site has just 1 service page, which gives Google almost nothing to match against a search. Agape needs dedicated pages for fencing, deck building, deck covers, and the rest — each one a separate chance to be found. More clearly stated services also help the homeowner understand the full range before they call.
Local service pages are the other half. Because EternaTurf already has location pages mapped across the Louisville area, Agape can target those same towns instead of starting from scratch. Pair that with real photos of completed decks and fences, and every page starts proving the work to Google.
RUN THIS YOURSELF
Count the indexed service pages on a client site, then list the services they actually sell. One catch-all page covering four services is four ranking opportunities collapsed into one. Mapping that gap — service by service, town by town — is a concrete first deliverable you can scope in an afternoon.
Prove Experience With EEAT Content
Every change here ties back to Google’s EEAT standard — experience, expertise, authority, and trust. Chris should answer common “People Also Ask” questions on camera, then repurpose those answers into blog posts and FAQs that feed the existing blog section. The full standard is laid out in the EEAT framework.
Reviews are the other trust signal that needs work. Two reviews, with the newest several months old, do not tell Google the business is active and making customers happy. A steady stream of recent reviews confirms Agape is operating and delivering — which directly lifts both the map pack and Local Service Ads.
Generate Calls While SEO Catches Up
SEO is the long game, so the short-term lever is paid: Local Service Ads and Google PPC. Carpentry is an eligible LSA category, but Agape’s current LSA spend is underperforming — mostly because too few leads are being booked and the GMB has too few reviews to support visibility. Booking the leads that come in and stacking reviews fixes both at once.
PPC can run in parallel, targeting “fence builder” and “deck builder” within 25 miles of Louisville to pull calls in now. None of this works without delivery quality, which Agape already has — the job is to amplify it, measured and analyzed in order, the way the MAA framework lays out.
THE DELIVERABLE
See Why Good Work Isn’t Booking Calls
We pull your backlinks, reviews, and service pages apart the same way we did for Agape Decks and Fences — and tell you what to fix first to turn real work into booked jobs.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.