Not only are the golden State Warriors the best team on the court, they are also the best when it comes to social media engagement. The Warriors are the most engaged team in the NBA on Facebook by a long shot. They own 25% of all interactions in the NBA. Winning helps, driving 10% more engagement than losing. Data pulled …
Why you can’t automate your campaigns
We get hit up by software vendors daily who promise automated nirvana. Connect their tool and it can then do all the work for you– meanwhile, you sit on the beach with your arms folded behind your neck, watching the profits roll in. Your pina colada is in your left hand, while on your right hand is your phone with …
7 Hidden Reasons Why Companies Fail at Facebook Advertising
We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the former, someone is actively searching for something and is expressing immediate intent. In the latter, …
A successful FB crowdfunding on a shoestring budget
In 2012 Amanda Palmer made history by raising $1.2 million on Kickstarter. The secret to her success in her words: “my backers— almost twenty-five thousand of them— had been following my personal story for years”. Marketers often get obsessed with targeting, the main headline on the landing page, sales letter, video script, etc.. and forget about the most important part …
The world needs a MILLION Aarun’s– you do, too!
You’ll never really be good at something you don’t love. So fine tuning your personal branding is about clarifying the things you’re passionate about. And nothing is a better indicator of passion than where you spend your time, whether you’re paid for it or not. Aarun Rumbaugh (I call him the BOSS), is 21 years old, 6 foot 4 inches …
How to avoid fear and get things done
The biggest problem we have faced as a company is flakiness— smart, well-meaning people who for whatever reason can’t seem to show up on time, turn their stuff in, or do simple tasks. Why? It’s because of fear. Overcoming fear becomes harder as you get older, just like changing old habits. This is a recurring theme with people who have …
Why are there SO MANY ad networks? How to start YOURS!
Here’s an article that was in the works from July of 2009 that never saw publication. While people are no longer building ad networks (that game died 5 years ago), understanding how networks behave is critical if you want to make money via optimization (arbitrage between the supply and demand– the publisher and the advertiser). Tactics like scrubbing don’t work …
Don’t spam– earn the right to my attention
If you’re like me, you get about a dozen of these per day. They’re cold-call emails from companies that want you to hire them to help you do sales. Can you spot what’s wrong here? They start with feigned interest From the obsequious (I hope you’re having a good day today) to the robotic (Are you having a good Thursday), …
Marketing is complex, we don’t know how to describe what we do anymore
Here are a few taglines. See if you can identify which companies they’re from (click for answer).
Twitter Ads have a secret feature – Do you know about it?
You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. All of your positive mentions and implied endorsements from others on Twitter can be retargeted to relevant audiences on Twitter. Think about the opportunities this allows- the ability to amplify what others …
How much should I charge for social media consulting?
If you’re a freelancer, charging by the hour for social media consulting is a good way to start. Time is an approximate measure of value and reduces risk to you on scope creep. Clients understand billable hours, as do project management systems. Yet tracking time can be painful and time spent is not an approximation of value. A few quick …
Optimize Your Projects in 3 Easy Steps
Our process of MAA (metrics, analysis, action) allows you to optimize campaigns in just 15 minutes per day. Keep practicing MAA and the performance of your Facebook, Google, Twitter, etc. campaigns will continually improve. MAA is part of our 9 Triangles framework, which we believe is applicable to every business environment. There is a great article from Dennis Yu going over this concept in detail here, if …