A long-time friend of Content Factory, Leonard Kim, constantly inspires us with his personal branding insights. I recently sat down with him to learn how he became a personal branding leader: What inspired you to work in your industry? I tried a few different projects in the meantime until one day it dawned on me: I had already figured out …
Now Scammers Are Selling Influence
The latest wave of SEO spammers are now selling “influence”– to get your articles on high power sites, create that content for you, grow your followers, and drive high levels of fake engagement. See this chart as an example of what it costs for a posting on each site. “TAT” is turnaround time. We write for most of these sites and know …
Your Idea of a Facebook Funnel is Backwards
In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …
Don’t make me chase you
Don’t make me chase you– because every step that I take doing so is a step back from making progress. We’re not in grade school anymore, and playing tag over email isn’t very much fun. When you say you’ll do something and then don’t, it makes me feel like you did so with your fingers crossed behind your back. We’re …
Only 119 more days …
… Until Christmas that is, the culminating point of the holiday season. Are you going to be ready? Most people start doing their holiday prep around Black-Friday. We shouldn’t have to tell you, but as a marketer, if you wait until Thanksgiving to get ready for the Holidays you’ve burnt the chicken or turkey, or …
Have you checked your Facebook yet today?
Do you feel like everywhere you go everyone just stares at their phone? Don’t expect this trend to die when Pokemon Go does. Our friends at Facebook shared with us their Q2 reports today that show 145M users access Facebook daily from their mobile device. Have you observed this yet? If you need to contact someone you can either e-mail …
So I decided to give LinkedIn ads another spin. Here’s what happened.
LinkedIn recently released Sponsored Updates, allowing us to hit the newsfeed. We love Facebook, but also test our business strategy across multiple channels. The current stigma tied to LinkedIn ads is that they can work, but only for B2B. Our latest experiment was a sponsored post for a Social Media Club Dallas event. The goal of the ad was to drive …
How to determine your goals and build your personal brand.
We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding? In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are …
If the NBA Championships were determined by social engagement, who would win?
Not only are the golden State Warriors the best team on the court, they are also the best when it comes to social media engagement. The Warriors are the most engaged team in the NBA on Facebook by a long shot. They own 25% of all interactions in the NBA. Winning helps, driving 10% more engagement than losing. Data pulled …
Why you can’t automate your campaigns
We get hit up by software vendors daily who promise automated nirvana. Connect their tool and it can then do all the work for you– meanwhile, you sit on the beach with your arms folded behind your neck, watching the profits roll in. Your pina colada is in your left hand, while on your right hand is your phone with …
7 Hidden Reasons Why Companies Fail at Facebook Advertising
We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the former, someone is actively searching for something and is expressing immediate intent. In the latter, …
A successful FB crowdfunding on a shoestring budget
In 2012 Amanda Palmer made history by raising $1.2 million on Kickstarter. The secret to her success in her words: “my backers— almost twenty-five thousand of them— had been following my personal story for years”. Marketers often get obsessed with targeting, the main headline on the landing page, sales letter, video script, etc.. and forget about the most important part …