By Aarun Rumbaugh In fact, the stronger the team, the more Facebook fans they have. Chicago is at 91%, while Charlotte is at 50%. The top 50% of teams have 16.5% of their fans living in their home metro area. The bottom half average only 9.8%. Is Facebook a barometer of real world loyalty? The Lakers, at 24 million fans, are …
Lawyer beats Coca-Cola hands down not in a courtroom, but on a waterslide
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share By Enrique J. Gonzales One San Diego lawyer had more buzz on Facebook last week than all of Coca-a-Cola – one of the largest consumer product brands on the planet. Immigration lawyer Jacob J. Sapochnick trumped …
Your killer PR team works for a dollar a day!
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get …
How Dalworth Restoration is growing their Facebook presence and engagement.
Dalworth Restoration is a damage restoration company around the Dallas-Fort Worth area. In the past, They were pulling $70 in spend with a CPF (cost per fan) of between $3 and $23 across 3 campaigns. 3 promoted posts didn’t do much. We followed a 3 campaign strategy of audience, engagement, and conversion, neatly tending and applying “miracle-gro” to our audience garden. …
How did World Pie Month grow so fast?
March 2014 is 3/14. Get it? A movement started by Spencer Taggart at LDS Business College in Salt Lake City has been spreading. Let’s take a look at the Facebook stats to understand how it’s grown. Their latest post got 351,000 organic reach and also 351,000 viral reach. The 916 shares are the main reason for the viral impressions, which …
A clever, easy-as-pie trick to get a prospect’s attention when they just won’t reply back
You meet a client at a conference and they express how excited they are to work with you. So you both enthusiastically agree to catch up in a few days, but they don’t respond. What went wrong? Were they just too busy to reply back? Was it just polite conversation with no intent? (Yes, we TOTALLY should get lunch again …
Does Winning Have a Social Media Effect for Sports Teams?
Sports fans are passionate. No matter what sport you talk about, no matter where you are, sports fans rabidly consume many forms of media. How can sports teams capitalize on an industry where the NFL alone makes $9 Billion? First, what motivates engagement? Are fans more passionate over a hard loss or a joyous win? Here is the win/loss record of …
Ever get a 83.3% CTR on Facebook ads?
Here is a page post engagement ad targeting an email custom audience for the recent L2E Conference. Within minutes, it reached 5 people and generated 5 clicks. So being relevant and timely is critical on Facebook. The frequency is 1.2, meaning that we had 6 impressions total. So someone in this audience saw the page post twice– perhaps clicking on …
FreshBooks + Quality Fans= An Accounting Explosion
FreshBooks is an accounting solution for SMBs. With other players in the market such as Intuit and Quicken, how does FreshBooks stand around the web? Taking a look at some other players: Across the industry, we see high strength with QuickBooks and PayPal, two products many people consider compliments to FreshBooks. Services such as Mint.com (aimed primarily at consumers), and …
Ever try Yahoo! Stream ads? Here’s what happened in our test
Our Yahoo! rep reached out to tell us about Yahoo’s new native advertising product, Stream ads. They look almost organic, but are created just like regular PPC ads with a headline, body, destination url, and bid. You can upload an image. So we took advantage of the free $25 credit to get started, choosing to promote our “done for you” …
Facebook doesn’t charge you based on how many ads you run
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share You should run as many ads as you can feasibly manage, right? Most campaigns we see have only a couple ads, targeting giant audiences. Yes, you can go down to a single person, but that’s more …
Your big email list isn’t monetizing? Heather Dopson explains why.
Special thanks to Heather Dopson and Sarah Sal for their insights! A mutual friend accumulated a list of 50,000 email subscribers. But when he mailed them, he generated only $80 in revenue. Was his offer not good enough, had his list gone stale, or is email now dead?. Consider the following advice Heather Dopson from Infusionsoft offered: When was the …