If you’re serious about growing your personal brand or business, you need to be collecting positive mentions. These mentions are like gold—they build your authority, strengthen relationships, and make it easier to close deals. In this guide, I’ll walk you through what Positive Mentions are, and exactly how to collect them over time to build your personal brand. All business …
Kyle Abellar: Making His Influence Googleable & Helping More Creators
Kyle Abellar is an influencer dedicated to helping other creators grow, and he has built a strong presence on TikTok and Instagram, engaging audiences with his content. This guide outlines steps Kyle can take to strengthen his online presence and ensure that Google properly recognizes his work. How Kyle Abellar Discovered the Importance of Being Googleable Kyle first discovered me …
How Young Entrepreneurs Can Make Money Online – Insights from Dan Leibrandt
What’s the best way to make money online if you’re just starting out? In this episode of the Coach Yu Show, I interviewed Dan Leibrandt, a young entrepreneur who has tried just about every way to make money online. He shares what he learned so you can avoid the same mistakes Dan has been running his digital marketing agency, Pest …
How to Market Your Home Services Business: Insights with Dan Leibrandt
Are you a home services business owner wondering whether to take your marketing in-house, hire an agency, or handle it yourself? I interviewed Dan Leibrandt, founder of Pest Control SEO and , to get his insights on this common challenge. Dan explained that as companies grow, hitting the $10 million mark, they often want more control. They consider hiring a …
How to Frame Clients Positively in Articles While Repurposing Content
Writing about clients is a delicate balance—you want to highlight areas for improvement without making them feel like they’ve been doing it all wrong. The key? Framing their efforts positively while repurposing content for maximum impact. A respectful, constructive tone strengthens client relationships and enhances the effectiveness of your messaging. Let’s explore how small wording shifts can encourage action, build …
How a Home Service Agency Failed To Get Their Clients Results and Threaten Those Who Complain
For over a year we’ve been privately solving complaints from a home service agency’s clients. Whether it’s barely working on Nilson Silva’s Master Touch Pools (and charging thousands a month for nothing), there’s a systematic problem with this home services agency’s ability to drive results. This isn’t the end of the world. As agencies grow, mistakes are made and things …
Hooray! We’re Coming to Film On-Site
We’re coming to your location to capture proof of who you are, what you do, and why people trust you. Our goal is evidence value, showing Google and your community that your business is real, local, and credible. That’s how you future-proof against AI. The Bigger Why AI can write articles and fake reviews, but it can’t imitate your people …
How To Make a Bigger Impact in Business by Mastering Communication Skills
What’s the one skill that can elevate every aspect of your business and personal life? Communication. It’s not about being a charismatic speaker or crafting perfect emails. It’s also not about eye contact and sounding authoritative. It’s about the ability to think clearly and articulate ideas in a way that resonates with others. Many believe communication skills are about public …
How Networking Thoughtfully Can Triple Your Impact
Building a strong, trusted network goes far beyond just being in the right room, it’s about creating meaningful connections and adding value to others. When I sat down with Dennis Yu on a Sunday afternoon, he shared powerful insights about personal branding and the importance of authentic relationships in business growth. In this article, we’ll share the insights that can …
How Plumbing Pros Grew 75%: Salvatore Sciorta’s Blueprint for Scaling Success
Salvatore Sciorta, owner of Plumbing Pros, has seen his business grow 75%—a milestone he directly credits to the marketing and business development strategies that transformed his operations. “I never imagined we’d scale this fast,” says Salvatore. “Thanks to the right hiring, marketing, and automation strategies, my business is thriving. This growth is directly linked to the work done with my …
The Agency Model Is Broken – Here’s How To Fix It
Agency owners, take a good look at ancient Rome. The ruins, the history, the grandeur—it’s all a reminder of what happens when systems that once seemed untouchable crumble. Right now I’m on Palatine Hill, overlooking the Roman Forum, which were once the playgrounds of the elite. They thought they were on top of the world, much like today’s “Sales Bros” …
C&S Real Estate SEO Audit: Fixing the Foundation for Google Visibility
Sean Dittmer of C&S Real Estate had been investing in SEO for months, but something wasn’t adding up—his website wasn’t ranking well, and he wasn’t seeing the expected results. That’s when Justin Martin, whom I’ve worked with for years, introduced us. He knew that a proper SEO audit could reveal what was holding Sean’s business back and help turn things …