In his podcast, High Level Spotlight Sessions, Chase Bucker and I discussed the LIGHTHOUSE effect on branding and scaling opportunities by hiring VAs. The Power of Personal Branding in Lead Generation for Agencies We’re always so focused on serving clients that we forget to build our own personal brand. The old saying, “the cobbler’s son has no shoes,” couldn’t be …
How Kaylib Jones Became Successful by Choosing a Niche
I see many young adults starting agencies and they think success is cold calling or posing on the internet. However, real success comes from consistently delivering results. How Kaylib Got Going Before Kaylib started his agency, he worked at three different agencies which gave him a lot of experience and perspective on how he was going to operate it. When …
Local Business Marketing Made Easy: The Dollar a Day Strategy
In a recent session with Marko S. Sipilä, the founder of CoatingLaunch, we discussed how you can use the Dollar a Day strategy as a powerful tool for your home service business. You can generate leads, address customer service issues, secure partnerships, or achieve any other goal using the Dollar a Day strategy on any social media platform, including Google. …
What I Learned from Melvin Soh About Winning with AI and Authenticity
When I first met Melvin Soh in Singapore, I knew he wasn’t your average marketer. Between karaoke, deep talks about legacy, and laughter over dinner with our friend Elliot Drake, one thing became clear — Melvin is the real deal. So when we sat down to talk about AI — a topic filled with hype and shortcuts — Melvin’s take …
How to Set up a Google Business Profile For Your Business
Setting up your Google Business Profile (originally GMB) is the first step to growing your local business’ presence online. That’s because it allows your business to pop up whenever a potential customer types in keywords related to your business. Setting up your GMB (Google Business profile) allows you to grow reviews and presence in your service area, and results in …
How to Manage Google Business Profiles for Multi-Location Businesses
Managing Google Business Profiles (GBP) for multiple locations can be complex, but it’s essential for ensuring each location is visible and easily found by customers. This guide provides specific strategies, best practices, and case studies to help you manage your GBP effectively. For specialized training on managing multiple profiles, check out our GBP course. Why Each Location Needs Its Own …
How to Get Ideal Clients Through the LIGHTHOUSE Strategy
Anton Shulke and I go way back. We’ve spent countless hours together, our journey started years ago, collaborating on webinars for SEMrush, where we covered everything from SEO tactics to Facebook ad strategies. Those sessions were more than just online seminars; they were the beginnings of a professional camaraderie that has grown stronger with time. Fast forward to today, and …
How Smart Coat Painting Can Fix Their SEO By Leveraging Their Existing Authority
Smart Coat Painting is a painting and construction company based in Pompano Beach, Florida. They also provide specialty jobs like sand blasting, electrostatic, faux finish and waterproofing. Unfortunately, despite their numerous positive reviews, their SEO is barely existent. In this article we’ll be diagnosing their biggest problems and recommending easy solutions which could be implemented quickly to help. Smart Coat …
How to Be a #1 Best Seller on Amazon
Here’s your 5-step guide to becoming the #1 best seller on Amazon. For instance, I wanted to be known for TikTok advertising. That’s why I came up with a book on that topic. 2. Interview 10 people on Zoom for this topic (or repurpose existing podcasts). The easiest and most effective way of creating powerful content for your book is …
How To Manage Google’s Local Service Ads (LSA) To Keep The Leads Coming In
If you’re reading this you’ve probably launched Google local service ads for your business. Firstly – congrats! Local service ads are so effective they rank above Google PPC ads and offer the best ROAS (return on ad spend) if you fit into one of the 72 available categories. But as the floodgates open and the leads pour in, how can …
Dollar a Day Amazon Ads
For authors, Dollar a Day Amazon ads on their books (whether Kindle, paperback, or both) is one of the most effective and easy ways to build their personal brand– especially in B2B niche situations. A good example is my buddy Ross Franklin, who has used Dollar a Day Amazon ads to quickly build his personal brand, as evidenced by his …
How We Helped Joe Tolzmann Get Restoration Contractor Leads For Free
Joe Tolzmann is the founder of Rocket Plan, a service which helps restoration contractors document damages. Joe’s digital transformation began when he met with industry experts for a strategy session that would lay the groundwork for RocketPlan’s online presence. This meeting was more than just a discussion; it was a deep dive into Joe’s business goals, target audience, and the …