John Stiles runs Underground Clothing, an e-commerce fashion business in Calgary, Canada, and wanted to optimize his website for better conversion. He recently joined the Canada Digital Adoption Plan, a government program that helps businesses go digital. However, the SEO analysis he got didn’t meet his expectations and felt incomplete. This made John look for better ways to improve his …
The Power of Storytelling in Marketing for MacGillis Wiemer, LLC Personal Injury Lawyers
By Ethan Van De Hey, Marketing Director at MacGillis Wiemer, LLC Working in marketing at MacGillis Wiemer, LLC, I’ve gained a deep appreciation for the unique challenges and intricacies involved in the personal injury law industry. It’s an area where clients are often facing some of the most difficult and life-changing experiences, which makes it crucial for us to genuinely …
How a Criminal Lawyer Can Boost SEO Performance: A Case Study of Jesse Hernandez
Jesse Hernandez, a criminal lawyer, runs the Law Office of Jesse Hernandez with offices in San Antonio, Austin, and Houston. While the firm has seen success with its SEO efforts, particularly in San Antonio, there are opportunities for its growth in more competitive markets like Austin and Houston. This audit will break down the current strengths of their SEO strategy …
Success Leaves Clues: Find Your Mentor and Learn from Them
By Ethan Van De Hey, Marketing Director at MacGillis Wiemer, LLC One of the most valuable lessons I’ve learned is that growth accelerates when you surround yourself with people who have already achieved what you’re striving for. It’s about finding that person who embodies the path you want to take and learning from their experience. Seek Out Experience: Identify someone …
How Litsey Heating and Air Can Get More Quality Calls in Louisville
Julian Hofmann owns Litsey Heating and Air, a residential and commercial HVAC company based in Louisville, KY. After taking over the company from Mr. Litsey, Julian had done a great job at continuing the company’s reputation and generating many repeat customers off of their great work. Julian recently approached us asking for help to get Litsey’s digital marketing back on …
4 Things I Learned From Dennis Yu About SEO for MacGillis Wiemer, LLC Personal Injury Lawyers
By Ethan Van De Hey, Marketing Director at MacGillis Wiemer, LLC As the Marketing Director for MacGillis Wiemer, LLC, a law firm that specializes in personal injury cases, I’ve always known that building genuine relationships with our clients is at the heart of what we do. Our approach is different because we truly care about our clients and strive to …
Quick Audit for Scott Hack: Key Actions to Elevate Your Online Visibility and Enhance SEO
Finish Line Realty transforms the real estate experience in Louisville, Kentucky. We provide a comprehensive suite of services, including residential and commercial property sales, property management, and investment consulting. Our team of experienced professionals guides clients through every step of the buying, selling, and leasing processes, ensuring a seamless and enjoyable experience. With a deep understanding of the local market …
Active Listening and Critical Thinking: Key Mindsets for Leveraging AI
In preparing for my interview with Liana Ling, CEO of AdSkills, I used ChatGPT for brainstorming questions and lighthearted comments. This experience highlighted how AI can enhance our communication when we provide clear context. Sam Altman states, ‘The programming language of 2024 is English,’ highlighting the importance of clear communication over technical skills. This shift in focus opens up new …
Congrats – You Now Have 50 Updated Local Citations!
We’re excited to announce that we have successfully completed over 50 local citations for your business—by hand! Unlike many agencies that charge $100 per month for this service, who then outsource it to a software, we provide it to you completely free of charge. Why? Because we believe in giving your business the best possible advantage when it comes to …
Local Service Businesses: Here’s What To Expect Working With Us
What Local Service Businesses Can Expect in the First 90 Days with Us
If you’re a home service provider looking to drive more leads, our proven 90-day Content Factory framework combines local SEO, paid ads, and high-authority content to get your phone ringing. From setting up tracking tools and filming short-form videos, to launching Google and Facebook campaigns, we build a sustainable system for long-term growth.
We’ve helped businesses like Plumbing Pros 17x their organic traffic and delivered qualified leads for Anthony’s Lawn Care through smart Google Ads and LSAs. Our weekly MAA reports ensure ongoing optimization and transparency every step of the way.
Whether you’re just starting out or scaling up, we help you stand out in your local market—with real results you can track and trust.
How Guarantee Roofing and Fence Can Get More Qualified Calls in Terre Haute, Indiana
Sylas Smith runs Guarantee Roofing and Fencing, a roofing and fencing company based in Terre Haute, Indiana. Sylas recently reached out to us for help with digital marketing and getting more calls in from his local service area. Guarantee Roofing has a very long history in Terre Haute, serving clients for over 101 years in Western Indiana. They’re perhaps one …
Felicia Gopaul: How She’s Growing Her Financial Authority With the Content Factory
Felicia Gopaul is a Certified Financial Planner® who helps professional women build financial security and independence. She has advised clients for decades, served on the CFP® Board, and produced over 150 podcast episodes to educate and support her community. Her track record speaks volumes, but her online presence hasn’t kept pace with her real-world impact. We met through one of …






