TLS Insulation is an insulation company based on Southwestern Florida specializing in insulating homes and businesses. Their biggest markets include Sarasota, Ft. Myers, and much of Pinellas County. They have many keywords covering different search queries you might expect from an installation company. For example, some of the keywords include “brown attic insulation” and “insulation companies sarasota”. Ideally, they should …
Elevating Roofing Lead Generation on Facebook
Generating high-quality leads is a cornerstone of success for home service companies especially roofers. Using Facebook Ads, we managed to secure 35 leads for a roofing client in two weeks. This post will explore the targeted strategies and insights that can help agencies, young adults and most importantly home service companies drive similar results. Defining Goals and Optimizing Content: Every …
How to Quickly Edit a Slide Deck’s Resolution Without Messing Up the Formatting
5. Now open the “copy” version and go to the slide that lost its formatting. 6. Group all the components in that slide by first selecting the parts that lost their formatting (when you changed the resolution) by clicking on Arrange >> Group 7. Copy the “grouped” elements [Ctrl + C] and paste them in the new version. [Ctrl + …
How Matt Smith at Caliber Gutters Can Improve His Website’s SEO and Get More Calls
Matt Smith owns Caliber Gutters, a gutter installation company in San Diego, California. Caliber Gutters has the same goal as almost every local service business – to get more calls in for his businesses. In this digital audit, Matt discussed the hurdles and goals his gutter installation business faces in the bustling market of San Diego. The session revealed several …
Fiverr Freelancers: Here’s How To Land Jobs Using ChatGPT
Freelancers’ achilles heel has always been trust from Western clients. If your English isn’t the best and your process isn’t clear, getting clients seems like a hassle. And as much as you cold DM and cold email strangers, the fish aren’t taking the bait. ChatGPT Can Be Your Secret Weapon ChatGPT is an AI tool which can do almost anything …
Dennis Yu and Beejal Parmar Reveal Secrets to Supercharged Entrepreneurial Productivity on ‘The Coach Yu Show’
Entrepreneurs often face the challenge of managing numerous responsibilities, which can lead to feelings of overwhelm. However, there are strategies to break free from this cycle and achieve more with less stress. In an engaging episode of the ‘Coach Yu Show,’ Dennis Yu hosts Beejel Parmar, a productivity expert. They discuss various aspects of productivity, overcoming overwhelm, and leveraging virtual …
The Most Powerful SEO Strategy “SEO Experts” Don’t Know About: The Geo Grid
There is a lot of perceived mystery and magic surrounding SEO. So many people pay a lot of money to someone to “do their SEO,” which is just a lot of nonsense. As a former search engine engineer, I can talk about “doing SEO” as well as anyone — but I sat down with Mike Jensen, the Director of Marketing …
How EternaTurf Can Lay The Groundwork For SEO Success
Chris Cathey runs EternaTurf, a grass turf installation company in Louisville, KY. EternaTurf also has locations in Sarasota, Lexington, South Carolina, and Tucson – making this a national company with many locations all across the country. We audited Chris’ website to show him what he’s missing and offer a blueprint to lay the groundwork for SEO success. To conduct a …
Christian Goss and LeadsBridge: Revolutionizing Lead Generation
Recently, Dennis and Daniel Goodrich had the opportunity to sit down with Christian Goss of ActiveProspect, a SaaS platform with a mission to make consent-based marketing the best method for customer acquisition. The company acquired LeadsBridge, a company dedicated to providing the best automation experience an advertiser could ask for, back in 2021. Here, they discussed strategies for optimizing lead …
Why Local Service Businesses Like Southern Values Cooling and Heating Should Use WordPress For Their Website
Local service businesses want one thing: to make the phone ring. But local service business owners face a problem, their website is not optimized for Google’s E-E-A-T standards. These are experience, expertise, authority, and trust. To build their site, maybe they messed around with other website builders and did it themselves. Maybe they paid $20,000 to a web development agency. …
Leveraging Virtual Assistants(VAs) to Scale a Local Service Business: Tips From Nathan Hirsch
Nathan Hirsch (founder of Outsource School) and I just discussed the techniques for effectively hiring and working with VAs. The Power of Virtual Assistants in Diverse Workforce Development Nathan Hirsch emphasizes the great potential of hiring globally. By hiring talented people from different parts of the world, businesses can diversify their workforce and create opportunities for individuals in developing countries. …
When François Beaudry and I Bumped into Each Other at Affiliate World Dubai 2024
In February, I spoke at the Affiliate World Dubai Conference, which hosted some of the biggest names in affiliate marketing and e-commerce. François Beaudry was one of them. François Beaudry, the President and Founder of VIA Communication, approached me after my presentation and asked about my perspective on the Future of SEO. I explained to him that Google’s search results …