Boosts in Basecamp are meant to be quick reactions. But when you boost a comment meant for me, thinking you’re being helpful or showing acknowledgment, you’re actually causing problems. Here’s why this seemingly innocent action breaks our communication system. Boosts Are One-on-One Messages When you boost something, it sends a private alert only to me. No one else on the …
Becoming Googleable: How Dennis Yu and Sims Distillery Are Teaching Entrepreneurs to Own Their Digital Identity
That question became the focus of a tactical training Dennis Yu led for the Sims Distillery community on May 2, 2025. In a one-hour session with Henry Sims and his mastermind group, Dennis broke down how personal brands can trigger and claim a Google Knowledge Panel—even if they’re not famous. Dennis built the analytics systems at Yahoo before launching BlitzMetrics. …
What Makes a Local Hail Damage Expert Stand Out?
When a hailstorm hits, your home’s roof becomes the first line of defense. The aftermath often leaves homeowners scrambling to find a reliable contractor. But not all hail damage repair companies are created equal. The key to protecting your home—and your investment—lies in choosing a local expert who embodies the highest standards of professionalism and care. Here’s what sets the …
Why Businesses Should Get Involved in Community Events Like “Brat with a Cop”
As a local business, success isn’t just about products or services—it’s also about the relationships you build in your community. At Infinity Exteriors, we’ve seen first-hand the incredible value of giving back through local initiatives, including our recent sponsorship of the Brat with a Cop event with the Milwaukee Police Department and the Cops & Kids Foundation. Here’s why getting …
Dionne Malush: Designing Success in Pittsburgh Real Estate and Beyond
I first met Dionne Malush on a Sims Distillery call, where her ability to blend art, business, and leadership into a coherent, grounded practice immediately stood out. One moment that still makes me smile: I sent Dionne a pair of socks with her face on them, and she posted, “Does this mean I have made it when I find my …
Fix Your Digital Plumbing to Rank Your Local Service Businesses
If you’re a local service business – plumber, roofer, attorney, landscaper, med spa, dentist – and you’re not showing up on Google, you’re leaving money on the table. I sat down with Liana Ling at DigiMarCon to break this down – how any local business can rank with just a phone and a $1/day budget. People aren’t searching for you …
Meet Warren – Your Dedicated Free-eBooks.net Publishing Assistant
Imagine having a publishing expert by your side—24/7—guiding you through every step of turning your expertise into a well-crafted, high-visibility ebook. Meet Warren, your personal AI assistant built exclusively for authors on Free-eBooks.net. Warren isn’t just another AI. He’s built with one clear mission: help real authors publish real books and get seen—starting from a free listing and scaling up …
Digital Plumbing for Chiropractors: How to Track, Retarget, and Grow Your Local Practice
For local service businesses like chiropractors or real estate agents, you only need to outperform your direct competitors within a five or six-mile radius. This profound insight kicks off our discussion on the “Marketing Your Practice” podcast, where Angus Pyke, Jake Campoli, and I guide chiropractors through common marketing pitfalls. This conversation, our second deep dive, was recorded to provide …
Engineering a Smarter World: Building AI Infrastructure and the Marketplace of Competency
Who This Is For (and Why You Should Care) This article is for builders. System thinkers. People who want to create real outcomes—fast—and multiply their impact using AI. If you’re the kind of person who solves problems by designing process, structure, and smart automation—not just writing more code—then this is for you. We’re inviting capable system builders like you to …
What Dan Leibrandt Gets Right About AI for Home Service Businesses
AI is flooding the marketing world with hype and shortcuts. Dan Leibrandt brings something different—clarity. In his 68-minute conversation with Dennis Yu on The Coach Yu Show, he talks through what actually works based on what he’s seen in the field. The episode lays out a practical approach for local businesses that want to use AI without losing sight of the …
From Sommelier Smarts to SEO Success: How Samara Kamenecka Built a Digital Business
The path to digital entrepreneurship rarely follows a straight line. It often involves unexpected turns, learning on the fly, and the courage to pivot when life demands it. Samara Kamenecka embodies this journey, transforming herself from a sommelier navigating the world of fine wines to a savvy digital entrepreneur commanding the intricacies of SEO and content marketing from her base …
How Chiropractors Can Get More Patients Without Spending Thousands on Ads
If you’re a chiropractor trying to get more clients, you’ve probably heard some version of this pitch before: “We’ll get you 50 leads in 30 days using funnels and ads!” They charge $1,500 to $3,000 upfront, then disappear once the campaign flops. Let’s stop the madness. I sat down with Jake Campoli on Angus Pyke’s podcast to break down exactly …







