The Hard Truth Marketers Must Accept After more than two decades in the marketing and advertising industry, one reality has remained constant: people don’t care about marketing nearly as much as marketers do. It may sound harsh, but understanding and accepting this truth is one of the most valuable insights any marketer can gain. As marketing professionals, we live and …
In the competitive world of home services — roofing, siding, windows, HVAC, solar, and beyond — standing out is everything. One often overlooked yet incredibly powerful strategy for growth is becoming a certified installer with major manufacturers and platforms. Not only does certification validate your expertise, but it also unlocks a suite of marketing tools, content resources, and co-branding opportunities …
Despite the rapid evolution of digital marketing channels over the past two decades, one method remains remarkably effective — door knocking. While it may not have the technological flash of paid media or the scalability of email automation, it continues to deliver one of the most critical components of lead generation: genuine human connection. In the pursuit of efficiency, many …
The Enduring Power of Local Radio In an era dominated by streaming and social media, it’s easy to overlook the enduring influence of local radio. Yet, for businesses looking to build trust and establish a strong community presence, local radio remains one of the most powerful and personal forms of marketing. With loyal listenership, community integration, and real-time reach, radio …
When a hailstorm hits, your home’s roof becomes the first line of defense. The aftermath often leaves homeowners scrambling to find a reliable contractor. But not all hail damage repair companies are created equal. The key to protecting your home—and your investment—lies in choosing a local expert who embodies the highest standards of professionalism and care. Here’s what sets the …
As a local business, success isn’t just about products or services—it’s also about the relationships you build in your community. At Infinity Exteriors, we’ve seen first-hand the incredible value of giving back through local initiatives, including our recent sponsorship of the Brat with a Cop event with the Milwaukee Police Department and the Cops & Kids Foundation. Here’s why getting …
In today’s competitive home services landscape, trust doesn’t just start at the front door—it begins the moment a homeowner types “roof repair near me” into Google. That’s where Local Services Ads (LSAs) come in, and why they’ve become one of the most valuable tools in Infinity Exteriors’ digital marketing strategy. LSAs are the top-tier listings on Google’s results page—appearing above …
When it comes to growing your business, few levers are more powerful than marketing. But here’s the truth most companies overlook: small, strategic increases in marketing spend can generate outsized returns— especially when your current campaigns are showing signs of elasticity. At Infinity Exteriors, we’re seeing exactly that. What Is Marketing Elasticity—and Why It Matters Right Now Marketing elasticity refers …
By Infinity Exteriors – Wisconsin’s Roofing, Siding & Window Experts At Infinity Exteriors, we know that high-quality craftsmanship matters—but so does trust. That’s why we make it a point to be active, visible, and genuinely involved in the communities we serve across Wisconsin. One of the most effective and authentic ways we build that connection is by sponsoring small local …
In today’s fast-paced business world, it’s easy to focus on growth strategies, digital marketing, and bottom lines. But one of the most powerful tools for long-term success is something deeply human: community engagement. Attending and participating in local events not only helps businesses grow but also fosters relationships that can last a lifetime. Why Community Engagement Matters When businesses take …
Introduction Many exterior home service businesses rely on word-of-mouth, paid ads, or direct mail to generate leads. While these tactics work, content marketing is a game-changer that many contractors overlook. At Infinity Exteriors, we’ve leveraged content marketing to establish trust, rank higher on Google, and convert more leads—without solely relying on paid advertising. If you’re not using content marketing effectively, …
When it comes to roofing, most homeowners start their search with one big question: “How much is this going to cost me?” While price is important, making it the sole deciding factor can lead to bigger problems down the road. At Infinity Exteriors, we educate homeowners on why long-term value, quality materials, and expert installation should matter just as much—if …
