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By Infinity Exteriors – Wisconsin’s Roofing, Siding & Window Experts
At Infinity Exteriors, we know that high-quality craftsmanship matters—but so does trust. That’s why we make it a point to be active, visible, and genuinely involved in the communities we serve across Wisconsin.
One of the most effective and authentic ways we build that connection is by sponsoring small local sports teams. From youth baseball leagues in Appleton to high school football in Milwaukee, our team believes that when we support local athletes, we’re investing in the next generation—and strengthening relationships with homeowners.
But how does this actually generate leads for a roofing, siding, and window business? Let’s break it down.
1. Community Involvement Builds Brand Credibility (Experience + Trustworthiness)
When your company shows up on team jerseys, tournament banners, and community flyers, your name becomes a familiar and trusted presence.
We’ve seen firsthand how this visibility turns into conversations like:
“Oh, you guys sponsored my kid’s team! I’ve been meaning to get an estimate for new siding—can I talk to someone?”
That’s not a marketing gimmick. That’s earned recognition—built through real presence in real neighborhoods.
By showing up consistently—not just with dollars, but in person—we demonstrate that we care about more than the sale. That builds trust, and in an industry like roofing where reputation is everything, that trust often translates into action.
2. Strategic Marketing with a Local Focus (Expertise + Authoritativeness)
Unlike broad digital ads that may or may not reach the right audience, sponsoring local teams puts your brand right in front of the homeowners who matter most—families who are rooted in your service area and likely to need exterior work in the next 1–3 years.
From a marketing perspective, this is:
- Hyper-targeted branding
- High frequency exposure (jerseys, game signs, programs, and social posts)
- Low competition—not many home exterior companies are investing in this space
We treat it like any other marketing channel:
✔️ We track engagement (inquiries mentioning the team/event)
✔️ We provide exclusive discounts
✔️ We follow up with team newsletters and events
And because it’s tied to emotion and loyalty, it has stronger staying power than an ad in someone’s feed they scroll past in seconds.
3. Reputation = Referrals
Infinity Exteriors has built its reputation not just on what we do, but how we show up.
By supporting local youth programs, we create a positive brand association with sportsmanship, teamwork, and community pride. Parents, volunteers, and even local business owners often return the favor by recommending us to their neighbors and friends.
This leads to:
- More 5-star reviews
- More organic referrals
- More repeat business
All without a single cold call.
4. It’s a Long-Term Investment That Pays Off
Here’s the truth: You may not close a job the week after your logo appears on a jersey. But that top-of-mind awareness can influence buying decisions for years.
And unlike digital ad platforms where you’re constantly bidding for attention, community sponsorships compound in value the longer you do them. Every season builds more recognition. Every handshake at a game builds more goodwill.
Final Thoughts: Giving Back Builds the Brand
We don’t sponsor teams just to get leads—we do it because we believe in giving back to the communities that trust us with their homes.
But if you’re a contractor looking to grow, don’t underestimate how powerful that presence can be. Get involved. Be consistent. Show up to the games. Take photos and videos. Post about it. Thank the families. Run raffles or giveaways. Let people see your company doing good.
That’s the kind of marketing money can’t buy—but sponsorships help make possible.
Looking for a trustworthy roofing, siding, or window expert in Wisconsin?
Get your free estimate today and see why homeowners all over the state trust Infinity Exteriors—not just for our work, but for our values.
📞 Call us or visit infinityroofing.com