Cloud Signals (CS) is a powerful tool that allows businesses to distribute their content to a wider audience. With it, you can create and publish press releases, articles, and other types of content and distribute them through various channels to reach your target audience. One of the notable features of CS is that it allows you to set up a …
The Cost of Mediocrity: Why Investing in Quality People is Key to Agency Success
My lead analytics guy cost me $12,000 a month and my lead video editor costs me $2,000 a month. You could find virtual assistants who supposedly could do those roles for $500 a month. But if you’re fielding a NBA team, would you rather have 1000 random people off the street or 7 players from the Golden State Warriors? What …
It’s not that people can’t write… they simply can’t think.
I used to travel to compete in math contests back in the 80’s. That was the same time fancy calculators like the HP-12C came out. And people told me that my math skills were now obsolete. But math is more about problem solving than trying to become a human abacus. Complex reasoning and creativity meant more than being able to …
If You’re Cold-Calling, Don’t Do This
If you’re like me, you get about a dozen of these per day. They’re cold-call emails from companies that want you to hire them to help you do sales. Can you spot what’s wrong here? They start with feigned interest From the obsequious (I hope you’re having a good day today) to the robotic (Are you having a good Thursday), …
How to be organized in business as a Level 1 employee
If you’re new to the business and want to know how to stay organized? In this article, we’ll go over the do’s and don’ts of getting organized in business as a level 1 employee. We’ll cover everything from the importance of managing your inbox to mastering personal efficiency and using tools like basecamp and boomerang. The importance of managing your …
How CID can improve your understanding of the job leveling matrix and your effectiveness as an individual working in a team: Level 2
CID stands for communicate, iterate, delegate, is a skill that can help you work efficiently in a team environment. In this article, we explore how CID can help you improve your job grading and advance your career? Are you new to a team environment and wondering about job leveling while working with others? Look no further than CID – communicate, …
Agencies, This is How To “Sell” Digital Marketing to a Local Service Business
Agencies face a catch-22 situation where it’s hard to be able to generate more business if you don’t have a growing robust agency. It’s a struggle to drive leads and sell digital marketing to local service businesses. The common misconception is that agencies need to start marketing, have a website or offer services for free to attract clients. However, this …
???????? Attention, Kosovo! Incredible Job Opportunities Await! ????????
Hey everyone, Dennis Yu here! I have some fantastic news for all the ambitious, hardworking individuals in Kosovo. We’re on a mission to create certified digital marketers using our world-class training program, and we believe Kosovans have the potential to make a great living serving Western clients. ???????? If you’ve been following our journey, you’ll know that we have already …
Navigating Business Operations During Crisis: Lessons from a Leader’s Experience in War-Torn Ukraine
Surviving the War: A Leader’s Perspective on Navigating Business Operations During Crisis Paul Okhrem is a dimensional partner at eLogic Commerce, delivering turnkey e-commerce solutions on SFCC, Magento, BigCommerce, and Shopify Plus; a company with its roots in Ukraine, although they recently moved their headquarters to Estonia. Paul Okhrem and I discussed the impact of the Ukraine war on his …
Unlocking the Power of TikTok: A Guide to Maximize Your Business Potential
TikTok has become one of the most popular social media platforms for both entertainment and marketing. With its massive audience, it’s a goldmine for businesses and marketers alike. The problem, however, is that not everyone knows how to utilize it. That’s where the book TikTok Advertising comes in. The book is a compilation of tips from the top people on …
Unlocking PR Power: How Interviews and Collaboration Fuel Book Writing
A book holds PR power, showcasing expertise. Interviewing industry authorities boosts perceived authority, even if you’re not an expert yourself. A trend of authors collaborating and interviewing each other is growing, benefiting from shared knowledge. Recently, I interviewed top CEOs and industry experts for a book on the modern healthcare consumer. Originally about Sam Tejada, it evolved into a collaborative …
John Assaraf teaches me 5 ways to overcome procrastination
If you ever get the chance to sit down with John Assaraf, listen closely, since he will change your life. Here’s what he told me, as I best recall: As someone who has studied the habits of successful people for decades, I’ve learned that one of the biggest challenges that prevents people from achieving their goals is procrastination. Millionaires and …