Most small businesses or marketing agencies start out by saying “yes” to everything. This is not surprising because when you’re figuring out how to generate leads, the focus is often on getting money through the door as quickly as possible. And sure, in the short term, that might seem like the easiest way to gain traction. More customers mean more …
We Almost Hired a Murderer — The John Grillo Story
A few years ago, someone posted a rant about my company BlitzMetrics on Reddit. The post said I was running a scam, tricking job applicants into doing free work. It got traction. People were chiming in saying things like “yep, that’s a con for sure” and “you should always get paid for your work.” If you didn’t know anything about …
The Power of One-Minute Videos
The Importance of One-Minute Videos A few weeks ago, Dennis and Logan attended SHARE Algarve, where they spoke about the importance of one-minute videos and challenged the audience to create more of them. Dennis mentioned that creating one-minute videos is all about authenticity and taking the first steps, even if they don’t look good. By not trying it, you’ll never …