Ranking in digital marketing typically refers to the position at which a website or webpage appears in the search engine results pages (SERPs) for specific keywords or search queries. When someone searches for a particular term, search engines like Google display a list of relevant websites, videos, and other content ranked in order of perceived relevance and authority. When ranking …
The Magic of $1 a day on Twitter – Start Using This Immediately!
I’m boosting 174 tweets right now. Across 20 campaigns, spending about a dollar a day for each campaign, so $20 a day total. Each dollar lets me reach about 300 people. I get more for my dollar when I am going for conversion (150 people), less for engagement (900 people). I’m averaging 4.5% engagement and a 7 cent cost per …
URL debugging on Facebook, LinkedIn, and Twitter– so images in your social posts show up right
You don’t want your social shares looking like this: Your featured images should be 1600×840 to fit in the Open Graph and social posts, like this one from this migraine doctor. Fortunately, the social networks have validator URLs we can test before making posts. Here’s Facebook URL validator, which will give you additional warnings on errors to fix. And here is Twitter’s card …
The Real Story of the Latest Facebook Scandal and Zuckerberg’s Hearing
The media continues to contort this Cambridge Analytica-Facebook story. I was just on CNN International to shed some light on this “scandal.” This is what you need to know about the Facebook Fiasco. 1) Facebook cannot solve this problem. There was no data breach. It was never possible for Cambridge Analytica to use that data for personalized targeting. This is …
Twitter Ads have a secret feature – Do you know about it?
You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. All of your positive mentions and implied endorsements from others on Twitter can be retargeted to relevant audiences on Twitter. Think about the opportunities this allows- the ability to amplify what others …
Get 100 dollars Twitter ad credit from answering 5 questions.
Facebook has always been our choice for advertising with it’s robust platform. However, Twitter has recently started ramping up their efforts to attract advertisers. Where as Facebook reduced the amount of ad types by combining them together, Twitter announced last month that they’re working on 15 different ad types. If you’ve been curious about advertising on Twitter but didn’t have …
Facebook has 74% of the NBA’s fans… and they’re more loyal
By Aarun Rumbaugh In fact, the stronger the team, the more Facebook fans they have. Chicago is at 91%, while Charlotte is at 50%. The top 50% of teams have 16.5% of their fans living in their home metro area. The bottom half average only 9.8%. Is Facebook a barometer of real world loyalty? The Lakers, at …
Credit unions banned from advertising on Twitter
Did you know? I can understand banning get rich quick schemes and loan sharks, but the local credit union? Notice that Twitter is banning the small business financial institutions, so the major banks can still advertise. Well, at least they can organically post pictures of their print ads: Meredith Olmstead from Social Stairway manages social for credit unions, …