Below you'll find a list of all posts that have been categorized as “Personal Branding”
Are you trying to grow your personal brand, but do not know how? Maybe a lot of you may be new in a certain vertical or industry. What can you do? How can you supercharge your personal brand? There are a lot of myths, though Myth is a myth, there are a lot of myths out there as to what …
Ranking in digital marketing typically refers to the position at which a website or webpage appears in the search engine results pages (SERPs) for specific keywords or search queries. When someone searches for a particular term, search engines like Google display a list of relevant websites, videos, and other content ranked in order of perceived relevance and authority. When ranking …
Mortgage and real estate professionals are an aging or older industry as a whole. They are deemed to be the people who are not fond of the term “Personal Brand” and prefer the term “digitizing reputation” instead. I am super glad to be invited by Phil Treadwell to talk about how people from the Mortgage or Real Estate Industry can …
When I first started offering consulting services, I charged $100 to get an hour with me. After all, I had plenty of time in my schedule. Plus, that could turn into a client paying much, much more. Heck, I reasoned that $100 an hour was $200,000 a year, which would let me live like a star since my expense base was a Toyota …
Today, I want to discuss some challenges and why I think this will replace courses. I consider YouTube the graveyard of free courses because there are so many courses on how to do something. There’s even a course on how to build courses. So what does that mean for people that are selling courses? It means you need to reframe a …
Logan Young is co-founder of Blitzmetrics. He was interviewed by CNN about Facebook in front of millions of people. Logan shared how he built his personal brand over a short span of time. He also shared simple steps which everyone can follow and build their personal brand. Steps towards personal branding: Step 1: Decide On What You Care For? It’s …
The point of a LIGHTHOUSE is that there’s someone who is a higher authority, better known, has a bigger audience, and more perceived expertise in a particular area — and you’re co-creating content with them. This confers authority on you. Their audience respects you because they already respect the person who is the LIGHTHOUSE. A LIGHTHOUSE lets you teach by …
Most small businesses or marketing agencies start out by saying “yes” to everything. This is not surprising because when you’re figuring out how to generate leads, the focus is often on getting money through the door as quickly as possible. And sure, in the short term, that might seem like the easiest way to gain traction. More customers mean more …
Are you just starting out your business or already in the business and are getting caught between how you can grow your personal brand? When you’re a founder and you don’t have a name, you don’t have a reputation, you don’t have a lot of money. It’s hard to get known. You have a chicken and egg. In this session, …
Some business owners are so focused on learning the technical skills required to run their businesses that they forget the most powerful tool they have, which is knowing how to make meaningful connections. You might be stuck right now in a mindset that says, “Oh, Dennis has a lot of connections, and thus he can do these different things.” However, …
Between 1970, and up until the 1990s, Mcdonald’s used various forms of their slogan “you deserve a break today” to position their brand message deep in their target audience’s psyche. This slogan, in the form of a jingle, positioned Mcdonald’s against one of its biggest competitors … not Burger King, but home cooking. The idea was to compel people to …
If you look at a map of the world and randomly put your finger on a place, often you can generate an image in your mind of the differences of that area compared to others. A similar thing happens with brands. Brands that develop a good brand differentiation strategy tend to stick out in our minds. We start to associate …
