by Ben Dahl Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.
Now Scammers Are Selling Influence
The latest wave of SEO spammers are now selling “influence”– to get your articles on high power sites, create that content for you, grow your followers, and drive high levels of fake engagement. See this chart as an example of what it costs for a posting on each site. “TAT” is turnaround time. We write for most of these sites and know …
Why are there SO MANY ad networks? How to start YOURS!
Here’s an article that was in the works from July of 2009 that never saw publication. While people are no longer building ad networks (that game died 5 years ago), understanding how networks behave is critical if you want to make money via optimization (arbitrage between the supply and demand– the publisher and the advertiser). Tactics like scrubbing don’t work …
Your true competitors aren’t who you think they are.
In AdWords, you could find your competitor’s keywords and bid against them. In fact, one of my favorite tactics over the last decade (which still works) is using various tools to do this across multiple search engines. You might even straight copy their ads, if relevant and not misleading. You’d use Alexa, Compete, Quantcast, and whatnot for competitive monitoring. The …