I had the honor of being the keynote speaker at the Thrive Winter Workshop 2023, organized by the National Speakers Association (NSA), where I spoke and demonstrated how to build perceived authority by leveraging the power of short-form videos. I’m nearly 50, and I’ve got the top-selling social media book on Amazon right now—it’s about TikTok. Perry Marshall co-authored the …
Brandon DeBoer: My $2,500 Lesson from an Influencer Who Overpromised and Disappeared
After 9 months the only thing Dennis Yu received from Brandon Deboer was a lot of wasted time and ultimately getting blocked by the person who took his cash and ran.
Dollar a Day in Action
If you’re struggling to get engagement on your social media ads, you’re not alone. It can be frustrating to see your content fall flat with your audience after you’ve invested considerable time and money into creating it.
But what if we told you that for just a dollar a day, you could reach thousands of people and get a high engagement rate on your ads? It’s true, and we’ve done it ourselves. This is Dollar a Day in Action.
Your Personal Brand Secretly Powers Your Company Brand
Introduction At an internal training session for the staff of Rosetta Stone, a language learning company, on personal branding, I walked them through the step-by-step process of how to build a personal brand and how it is a forerunner to building the corporate brand. You organize your personal brand; assemble, tune, and amplify your assets via the Personal Brand Manager. …
Boost Your Social Media Engagement: The Power of Commenting on Others’ Posts
Just two hours ago, I commented on a tweet about Michael J Fox’s journey with Parkinson’s. He’s one of my childhood heroes, and I felt compelled to share my thoughts. As a result, my comment has already generated 7,000 views, 58 engagements, and 16 profile visits. Those 16 people can now check out more of what I’m posting. If you’re …
Boosting Posts: Why Most People Fail and How to Succeed
Introduction Have you ever wondered why there’s a giant blue BOOST button below every post if you’re not supposed to boost posts? This article discusses why most people fail at boosting posts and how you can avoid these mistakes. Targeting One of the keys to successful boosting is understanding your goals, determining the content required to achieve your goals, and …
My Favorite Ninja Hack at Josh Nelson’s 7 Figure Agency Intensive
The 7 Figure Agency event in Miami, Florida, was a unique experience of top-performing agencies collaborating to share their knowledge and hacks. Dennis Yu and I presented our agency hack which we find to be a key contributing factor to our organization’s success through real-life examples with companies that have currently hired us for our services, not just broad references …
Unlocking Success With the Dollar a Day Strategy
Find out how unlocking success with the dollar a day strategy can deliver the highest return.
How To Set up a Media Room and Create Press Releases in Cloud Signals
Cloud Signals (CS) is a powerful tool that allows businesses to distribute their content to a wider audience. With it, you can create and publish press releases, articles, and other types of content and distribute them through various channels to reach your target audience. One of the notable features of CS is that it allows you to set up a …
The Cost of Mediocrity: Why Investing in Quality People is Key to Agency Success
My lead analytics guy cost me $12,000 a month and my lead video editor costs me $2,000 a month. You could find virtual assistants who supposedly could do those roles for $500 a month. But if you’re fielding a NBA team, would you rather have 1000 random people off the street or 7 players from the Golden State Warriors? What …
It’s not that people can’t write… they simply can’t think.
I used to travel to compete in math contests back in the 80’s. That was the same time fancy calculators like the HP-12C came out. And people told me that my math skills were now obsolete. But math is more about problem solving than trying to become a human abacus. Complex reasoning and creativity meant more than being able to …
If You’re Cold-Calling, Don’t Do This
If you’re like me, you get about a dozen of these per day. They’re cold-call emails from companies that want you to hire them to help you do sales. Can you spot what’s wrong here? They start with feigned interest From the obsequious (I hope you’re having a good day today) to the robotic (Are you having a good Thursday), …