We’ve been hiring a lot of people recently, and I want to share some thoughts on what it truly means to screen for A Players. Many applicants claim they are a “10 out of 10″—absolutely amazing at what they do. They’re not. Only about 10% of applicants are worth hiring, and only about 20% of those we do hire show …
The 17-Year-Old Dunker Who Built a Successful Brand: Dylan Haugen’s Winning Formula
What’s holding you back from building a personal brand you’re proud of? Maybe you’re waiting for the perfect moment, or maybe you’re worried you don’t have the right skills. In this episode of Coach Yu Show, I interviewed Dylan Haugen, a 17-year-old professional dunker, podcast host, and personal branding expert who started from scratch and turned his passion into a …
How to Get a Google Knowledge Panel: 7 Steps to Trigger Yours
TL;DR — Key Takeaways You don’t need to be famous. You need to be findable. New to entity SEO? Start with our Google Knowledge Graph overview for the foundational context behind why these 7 steps work. Want to understand the technical side of what Google is scoring? See our Knowledge Graph confidence score deep-dive. If you want the deeper why …
Why “Good” Isn’t Enough: How We Screen for A-Players in Content Marketing
To help us do this, we need A Players able to follow basic instructions and work like hell to get the job done without constant iteration cycles. In short – we’re looking for a few strong senior-level content managers to help oversee a growing team of agents (agents) who turn podcasts, on-the-job videos, and expert interviews into structured, EEAT-optimized articles. …
How James Stikeleather at Endure Concrete Coatings Can Generate More Quality Calls in North Carolina
Cory Parks of HydroHelp911 reached out to us a week ago asking if we could give a quick audit for a different company in the same local service area. This business is Endure Concrete Coatings run by James Stikeleather, a concrete coating company based outside Charlotte, NC who’s looking to expand their SEO potential and generate more qualified calls for …
How Exterior Companies Can Use Content Marketing to Dominate Their Local Market
Introduction Many exterior home service businesses rely on word-of-mouth, paid ads, or direct mail to generate leads. While these tactics work, content marketing is a game-changer that many contractors overlook. At Infinity Exteriors, we’ve leveraged content marketing to establish trust, rank higher on Google, and convert more leads—without solely relying on paid advertising. If you’re not using content marketing effectively, …
A Few Days in Miami with Dennis Yu – Learning, Meetings, and “Meatings”
Spending a few days in the Miami–Fort Lauderdale area with Dennis Yu was an incredible experience. From meeting clients and mentees to conducting interviews and making content on the fly, every moment was a learning opportunity.
Unlocking Podcast Success: Secrets to Growing Your Personal Brand
Have you ever wondered how a simple podcast could turn into a local marketing powerhouse? In Dan Leibrandt’s podcast, The Local Marketing Secrets, recorded in front of the Great Pyramids of Egypt, we discuss practical approaches to creating a podcast that attracts attention, delivers real value, builds meaningful relationships, and enhances local authority. Turning One Conversation Into Multiple Pieces of …
The Future of Roofing: Why Homeowners Need to Think Beyond Cost
When it comes to roofing, most homeowners start their search with one big question: “How much is this going to cost me?” While price is important, making it the sole deciding factor can lead to bigger problems down the road. At Infinity Exteriors, we educate homeowners on why long-term value, quality materials, and expert installation should matter just as much—if …
Why Most Roofing Companies Fail at Remarketing – And How to Fix It
Introduction Home service companies, including roofing, siding, and window contractors, often invest heavily in paid ads, traditional media, SEO, and direct mail to generate leads. However, many fail to capitalize on the leads they already have. At Infinity Exteriors, we’ve fine-tuned our remarketing strategy to ensure that potential customers don’t slip through the cracks. If your business isn’t leveraging remarketing …
How Robert Adziashvili Is Building Authority and Getting Found Online
Have you ever Googled yourself and found… well, not much? For many professionals, being invisible online is a major problem.They’re great at what they do, but when someone searches for them online, they either don’t show up or their digital presence is weak. That lack of visibility costs them credibility, trust, and ultimately, business. Recently, I had a conversation with …
Landscapers Proven Strategies to Stand Out and Boost Business
When it comes to digital marketing, many people get caught up in vanity metrics, such as followers, likes, or the latest flashy platforms, without focusing on the most important factor: business results. If your efforts don’t directly connect to sales or measurable outcomes, you can’t tell if what you’re doing actually works. I’ve seen companies waste both time and money …